Attending the DOT 7 brand excellence seminar was a privilege and an inspiring experience. The experts who spoke were knowledgeable and shared valuable insights on how to build a strong brand that resonates with customers. They emphasized the importance of consistency, authenticity, and customer engagement to create a successful brand.
One of the topics discussed in the Filipino Brand of Service Excellence Seminar in Cebu was "What should our customs be if we have guests at home and in places with tourists."
One of the key takeaways from the seminar was the significance of understanding your target audience and their needs to create a brand that truly connects with them. The speakers also highlighted the importance of storytelling in branding and how a well-crafted narrative can make all the difference in how customers perceive your brand.
According to Dr. Evelyn Lupango, DOT consultant leading the seminar, DOT wants to standardize Filipino hospitality and service.
"The Filipino Brand of Excellence by the Department of Tourism, which is rolled out all over the country, standardizes Filipino hospitality and Filipino service so that when our guests, our tourists, come and visit the country, they can feel that there's something that we can offer to them," according to Dr. Evelyn Lupango, DOT Consultant.
Lupango added that many Filipinos still need the skills to handle tourists or visitors anywhere in the Country.
"We all know what hospitality is, but it is in the execution of the hospitality that differs depending on where you are. Many of us need to be trained in how service should be delivered. We know how to be hospitable, but we have to standardize it, meaning to say there are steps and procedures we must follow to give our guests a memorable, fun experience," Lupango added.
DOT's main target is to spread such a program to tourism frontliners.
"Of course, people in the tourism industry, hotels, restaurants, resorts, airlines, and shipping lines, but these people work at the front of the industry. We are reaching out to as many as possible, which means that we're reaching to people working at the back of the house - motorcycle drivers, tricycle drivers in some municipalities, even the local government units," said Lupango.
"The Secretary of Tourism aims to train a hundred thousand tourism stakeholders all over the Philippines and divided into several regions. We need to achieve 6,500. Now we just felt that content creators, bloggers, influencers, can help because the bigger reach, the wider reach, that's why we ask them to be here," he said.
Although the Country still has a long way to go regarding tourism, because of programs like the Filipino Brand of Service Excellence Seminar, the Country will be better known for its beautiful scenery, sights, and customer service.
Several selected social media influencers and content creators attended, intending to promote DOT programs through various social media platforms with influencers and content creators.
The seminar offered an excellent opportunity to learn from top industry professionals and better understand what it takes to build a successful brand.
This seminar is organized for content creators and influencers in Region 7 for the first time.
DOT Region 7 organized the said seminar, which took place at the Bayfront Hotel Capitol Site, Cebu City.
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