GCash Insider: Passion Forward' showcases innovations

GCash Insider: Passion Forward' showcases innovations to unlock business success.

Following the grand launch of GCash Insider last year, the Philippines' no.1 finance super app has kicked off its second insights and solutions event this June, giving business partners exclusive access to how they can better scale up their businesses.


GCash Insider, under the fintech company's Partner Solutions program, was recently themed "Passion Forward." The theme discussed utilizing customer insights and how GCash's line-up of digital solutions can help businesses address evolving market demands.

During the fireside chat, industry leaders and partners sat down to share their experiences, namely AirAsia head of travel Rowena Rivera, Mineski Global (MGames) business development manager Franco Pantangco, and GCash head of new businesses Winsley Bangit, with GCash chief marketing officer Neil Trinidad as the session's moderator.

In a fast-paced world, businesses seek better ways to connect with their customers by understanding consumer preferences and purchases that define the ever-changing trends. This effort is the same strategy that AirAsia used to effectively address their consumers' demands to develop a one-stop-shop platform, particularly for their travel needs; Rivera emphasized that with AirAsia's partnership with GCash, they were able to average 5% in ad click rates which are above industry standard.

Pantangco, on the other hand, said that MGames was able to reach both new and repeat users by maximizing GCash's in-app ad products ranging from targeted media channels, to direct broadcast campaigns and blasts for a more targeted approach – creating a holistic experience for their customers and solidifying its growing fanbase with a 7x increase in GLife users.

These changes in consumer behavior are the key factors in determining the proper solution to each marketing need, which is why GCash found the need to develop simpler yet more effective product suites backed by data and insights that can ensure businesses will hit their targets.

"When it comes to business, one thing is clear – if the customer sees your platform is so much easier, they will keep coming back. The key is never to underestimate Filipino consumers' unique ability to adapt to industry trends and changes, especially in the new normal," said Trinidad.

GCash head of new business Winsley Bangit emphasized that engaging in relevant discussions on implementing intelligent and efficient solutions to connect to customers is crucial in taking a business to the next level.

"I've seen the growth and development of the passions and behaviors of our users, and as we work with our partners, it is clear that their customers are also changing. It's for us, brands and business leaders, to show the way and give them that access and opportunities," Bangit explained.

Bangit also shared his excitement about a new product that utilizes artificial intelligence or AI capabilities; he said, "We're currently polishing right now an AI-powered assistance and usage regulating system; it's very new, and what it does is, it can provide our customers and partners with machine learning capabilities or AI-learning capabilities which we are progressively working on. Within GCash, this capability is already in use, and hopefully, soon, we can share this capability with our partners."

The GCash Insider event presented businesses with relevant and exclusive consumer insights leveraged on the transactions of the mobile wallet's millions of users. This insight also includes exclusive access to proprietary quantitative data on consumer transactions on the app relating to travel, leisure, entertainment, gaming, services, and insurance.

Businesses also had the chance to connect and learn from case studies from GCash's partner brands during the event to help them become more efficient, increase sales, and achieve scale. Moreover, the event also allowed brands to learn more about the various features of GCash's Partner Solutions program – allowing them to target the right audience using relevant digital tools through advertising, trade, scoring, and sustainability solutions promo. The program also highlighted security and anti-fraud controls in place to ensure campaign quality and data-rich performance reports with deep user insights.

To learn more about the Partner Solutions Program, visit http://bit.ly/gcashpartnersolutions or email partnermarketing@gcash.com for inquiries.