The whole day event invited a diverse mix of consumers to an experiential journey of the brand’s four key pillars to a healthy life namely fitness, food, wellness, and financial health. In cooperation with partner companies, attendees of the expo were treated to a host of health and wellness-oriented offerings and activities that helped them appreciate the value of living a healthier and holistic lifestyle.
The activity is anchored on Philam Life’s thrust to empower Filipinos to start leading a longer and healthier life. The #LiveBetter campaign also aims to assist Filipinos across all ages fulfill their long-term goals to be able to create a positive difference in their lives.
“Live Better is a campaign that signifies the change that is taking place in the overall strategy of Philam Life,” said Tim Marriott, the insurance company’s chief marketing officer. “In the long term, it seeks to help Filipinos live life to the fullest by helping them take charge of their overall wellness.”
Aside from enjoying the activities of the engaging booths, guests also learned how to #LiveBetter from Philam Life brand ambassadors Nico Bolzico and Mond Gutierrez during the event.
To know how you can improve your lifestyle and #LiveBetter, find Philam Life on Facebook at PhilamLifeAIA or visit www.philamlife.com. You may also contact them at (02)528-2000.
(Dominic Yasay)
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