FITFLOP introduces Autumn Winter 2017 Collection

FITFLOP, the international comfort footwear brand, just recently launched their Autumn-Winter 2017 Collection in Cebu. The three new styles and trends of the season are the Space-Age Metallics, Modern Heritage and Rebel Inspiration.


Space-Age Metallics is a trend highlight on the following sandals such as Honeybee, Boogaloo, and Labyrinth as they transitioned from summer to autumn. This style shows elegant beading of shimmering sequins. The Honeybee is a triple density, a heel-to-toe sandal that promotes proper walking. Both the Boogaloo and Labyrinth features thinner midsole-outsole, dual density sandals which provide the same level of comfort but it is slimmer in silhouette.


Modern Heritage features the ballerina bow, slip-ons, sneakers and the latest silhouette, Überknit ballerina bows, sneakers and high-top sneakers. They are the best-looking in this season’s collection with its unbeatable ergonomics, super lightweight midsoles, breathable stretch uppers and stretchy decorative laces. This collection is totally ideal for long walks.


Rebel Inspiration sets your inner rebel free with its street-style look that comes deep plum, brown, tan and black with stud embellishments on its suede material. While the Lumy slides and Banda sandals this season are filled with punk stud detailing which gives you that inner punk vibe going.


This season may come with new trends and styles that fit everyone’s mood and look but the comfort it gives to the wearer is never compromised. Besides, comfort never goes out of style, that’s why FITFLOP is recognized as one of the top comfort footwear brand.

“The heart of Fitflop is empowering women through the wide variety of footwear styles offered. In just ten years in the market, they have already sold 38.5 million pairs of Fitflop globally, that alone speaks for the brand. As of today, Fitflop is the leading ergonomic footwear brand globally, present in 63 countries, seven of which are under Primer Group of companies. Present in Vietnam, Thailand, Brunei, Philippines, Indonesia, Malaysia and still continuing to grow. In the whole world, the very first concept store was here in the Philippines, in Mall of Asia and next year, they’ll be opening a flagship store in Mall of Asia in a new location,” Maria Soledad O. Aquino, Regional Brand Manager, Primer Group of Companies, shared.

And recently, FITFLOP has introduced its global brand campaign, “FOR SUPERWOMEN,” with Uma Thurman, a superwoman herself juggling her career and facing the ups and downs as a celebrity mom but didn’t stop her from doing what she loves to do. As the new face of Fitflop, Uma Thurman is an epitome of strength and confidence which the brand stands for.


FITFLOP is available in Ayala Cebu, SM Cebu, Res|Toe|Run Ayala Cebu, and Res|Toe|Run Robinsons Galleria Cebu.



Beyee Caballes