With high-achieving stylish gentlemen and young and ultra-hip established males in mind, General is poised to be a premier shopping destination that offers all things tasteful and robust. General is for gentlemen who are not afraid to look dapper and suave, and fearless in experimenting with their looks to ride with the tides of time. From apparel and footwear to accessories and bags, the store carries upscale and classically luxurious men’s brands that harbor inspiration from timeless icons, nature, technology, and the arts. This season, men would be delighted to know that Dr. Martens is now available in this men’s go-to concept store.
DR.MARTENS
The Dr. Martens air-cushioned sole, designed by German inventor, Dr. Klaus Maertens, was engineered to provide support and comfort to an old injury. The first pair of Dr. Martens boot, which was then manufactured by R Griggs and Co, British boot makers, featuring its trademark yellow stitch, grooved sole and heel-loop. Originally created for workers, worn by postmen and policemen; comfortable, durable and lighter in weight than its competitors of the time.
As the public grows ever more attune with their style, a number of sartorial trends have been experiencing resurgence. Among which is the boot trend and one brand that easily comes into everyone’s mind is Dr. Martens.
On the first of April, 1960, the first pair of Dr. Martens boot rolled off the Cobbs Lane Factory’s production line in Wollaston, England – giving it its iconic name, the 1460 boot. What once was originally created for workers, from postmen to the police, Dr. Martens became increasingly popular amid characters of a rebellious nature, subculture vultures, musicians, and artists – contributing to the brand’s legacy of being a symbol of individuality and dynamic self-expression.
As Dr. Martens increases its presence, longtime wearers and those who are yet to own a pair can now enjoy an easier and wider access to the brand’s vast range of styles. Due to its unfazed popularity, the manufacturing process of Dr. Martens boot has since been fine-tuned and perfected. With that said, Dr. Martens Originals, a line that features the brand’s iconic styles such as the 1460 8-eye boot, 101 6-eye boot, 3989 Brogue, the Adrian Tassel loafer, and the 2976 Chelsea boot may all be found in General.
Aside from the iconic Originals line, the AW16 season sees Dr. Martens introduce a new collection, its most evolutionary concept since the 1960s, when the original ‘AirWair with bouncing Soles’ technology was engineered as a performance shoe for the working man: DM’s Lite.
DM’s Lite takes all of the iconic DNA and associated comfort and durability that the brand is famous for, but in a new ultra-lightweight Phylon midsole, to offer styles that transcend from work wear to fashion and take classic shoe making skills into street up lifestyle products.
DM’s Lite: A new icon of rebellious self-expression is born. The collection may also be found in General.
To know more about Dr Martens visit www.drmartens.com and www.facebook.com/drmartensph.
Or check out the following social media handle and hashtags: @drmartensph , #standforsomething.
The brand is exclusively distributed in the Philippines by the Primer Group of Companies – Asia’s next retail giant.
General is a pioneer concept store that brings forth the quintessential men's lifestyle store to the Philippines. It is located at the 2nd Level of Ayala Center Cebu.
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