Because of the lack of consumer self-anticipation for upcoming handsets, Verizon—for the second time—is attempting to build excitement for this upcoming, hot new Chocolate phone.

Verizon Wireless is now featuring the LG “Chocolate” 8500 handset on its homepage, noting that it will be for sale soon (possibly as early as August 16th-the date on the phone’s LCD screen). The slider phone will be exclusive to Verizon Wireless. The handset will most likely sport V CAST as well as user transferable tunes, going with it’s black and red ‘iPod-like’ navigation wheel. The handset also has a 1.3 megapixel camera and a whole host of other features.