Grab’s ‘V-Day Your Way’ Spotlights Unique Tech-Driven On-Demand Valentine’s Plans

At the heart of the superapp’s Valentine’s campaign is a digital film that reminds everyone they don’t need to “fit in” to traditional tropes, because with Grab, all love is worth celebrating.


Grab Philippines is putting a modern spin on Valentine’s Day this February, making it easier for Filipinos to celebrate “their way” — from classic date nights and surprise deliveries to practical, everyday acts of love — with on-demand options that fit any plan, pace, or budget.

Through “V-Day Your Way, Easy with Grab,” Grab Philippines spotlights unique tech-driven experiences across mobility, food, and delivery that make Valentine’s plans easier to personalize. From smart group ordering to scheduled gift deliveries, the campaign frames how Grab helps users turn any celebration into a seamless experience, on their own terms.

Grab Philippines Chief Commercial Officer EJ Dela Vega said, “Valentine’s Day is one of the strongest seasonal moments for Grab in terms of consumer demand. Over the years, we’ve become a reliable choice for consumers by leveraging our core strengths: a robust fleet of thousands of dedicated delivery partners, a wide network of merchant partners consistently recognized for 5-star quality, and a dependable suite of mobility services. Together, this ecosystem empowers consumers to design Valentine’s celebrations their way.”

Old-School Romance but On-Demand
Even as dating culture evolves, Valentine’s Day still brings out the traditional romantics — and, for Grab, it’s the kind of moment that reveals what users value most. People are determined to show up for someone thoughtfully and sincerely, even when it comes down to the last minute.

Grab consistently sees a strong trend toward immediate gifting, with historical data showing GrabMart demand spiking on Feb. 14 versus regular days as users scramble for thoughtful surprises. And the favorites are telling: coffee packs for two, Ecuadorian roses, and chocolates repeatedly top the list of most-ordered items on the day, underscoring that classic gestures still lead the holiday rush.

Beyond immediate orders, Grab is leaning into early planning. With features like Order for Later, customers can lock in favorites ahead of time—including Advance Booking for flowers and gifts, securing surprises before the rush. For offline celebrations, Grab Dine-Out offers up to 50% off at top spots, positioning the platform as a simple way to manage a quality date without the Valentine’s scramble.

Solo, Not Sorry: Effortless Meal for One
Grab data reveals that going solo on Valentine’s Day has become a celebration, with solo meals ranking among the top orders. To meet the demand, the platform is spotlighting Meal for One, a curated selection of solo portions with all-in pricing. It’s an easy option for solo diners, removing the “small order” hurdle, whether for self-care or personal celebrations.

Galentines Goals: Group Order for the Squad
With group hangouts also becoming a go-to way to celebrate, Grab tracked a spike in shared orders in 2025. Historically, Group Order transactions grew threefold, allowing everyone to add to a single cart from their own phones. Features like Group Order, which is exclusive to Grab, ease the burden on manual coordination from consolidating orders to splitting costs, creating a smoother setup for a stress-free “Galentine’s” plan or barkada blowout.

Extension of Kilig Throughout Febibig
Recognizing that love shouldn’t be confined to a single day, Grab is extending the celebration to keep the momentum going throughout February. To keep the kilig alive, users can maximize their celebrations with the following promo codes:

FEBIBIG: From February 9 to 17, use this code together with Grab Dine-Out deals to receive an additional 20% off, up to a combined maximum discount of 50%. On February 14 and 15, the same code can be used for 15% off gifts on GrabMart, or for P100 off GrabFood orders. Specific terms, such as participating merchants and stackability with other offers, apply per platform and can be viewed in-app.

GALENTINES: Enter this code from February 10 to 13 to get 5% off Group Orders. This applies to eligible group meals, subject to platform terms. REFMOMUNA: Input from February 10 to 13 for P150 off food orders, applicable to minimum spend thresholds and exclusive to partnered restaurants as shown in-app.

Grab’s message is straightforward: Love can take many forms, and planning doesn't have to be complicated. With the right technology in place, any celebration can be done your way, easily with Grab.