Vision Express SM City Cebu Reinvents Its Flagship Store

The Rebirth of Style: Vision Express SM City Cebu Reinvents Its Flagship Store


Vision Express SM City Cebu is reintroducing itself with cutting-edge technology, personalized services, and a curated designer style.

After nine years at the heart of Cebu's fashion and eyewear scene, Vision Express, the leading premium optical retailer in the Philippines, is entering a new chapter in SM City Cebu. The unveiling of its newly transformed flagship store positions Vision Express as a trusted destination for fashion and exceptional style, while also pioneering innovative eyecare services that utilize advanced technologies for the modern Cebuano.

A Visionary Legacy
As one of the largest eyewear stores in Cebu, Vision Express has been the premier location for professional eyecare, offering a selection of designer eyewear. The store's warm interiors and curvilinear designs create a modern yet cozy atmosphere, allowing customers to comfortably explore each selection. With a reimagined experience tailored for all customers, Vision Express continues to curate its vision for the future.


Smarter Technologies, Greater Vision
At the core of Vision Express SM City Cebu is the Virtual Styling Studio. This first-of-its-kind innovation guides customers in selecting the eyewear that fits them best through facial analysis and personalized color matching. The Virtual Styling Studio presents a variety of eyewear options that complement one’s features, enhancing the overall eyecare experience.

Vision Express also takes pride in its state-of-the-art eyecare services, exemplified by VisionPlus and Vision7. VisionPlus utilizes artificial intelligence to identify potential health risks, such as diabetes and hypertension, in under three minutes. Meanwhile, Vision7 is a comprehensive seven-step eye exam that prioritizes eye health through thorough examinations and accurate diagnosis. With procedures such as taking case history and conducting subjective and objective refraction, Vision7 ensures your eyes are regularly monitored for any potential complications. These services guarantee the best and most accurate results for your eyewear and eyecare needs.


Elevated Style Curated for Cebu
Vision Express SM City Cebu welcomes you with designer eyewear at every turn. The revamped store features a curated selection from various fashion houses, providing Cebuanos access to timeless and classic styles from Gucci, Prada, Tom Ford, Balenciaga, Bottega Veneta, and Ray-Ban, among others. Additionally, exclusive brands such as Off-White and Palm Angels are now available on the store's shelves.


The Biggest Sale Just for You
Vision Express is currently hosting its End of Season Sale, offering customers up to 70% off designer eyewear until July 31. Experience exceptional eyecare along with the perfect selection of designer eyewear at Vision Express, located on the Upper Ground Level, North Wing of SM City Cebu.


To learn more about Vision Express, follow them on Instagram, Facebook, and TikTok.

About Vision Express
Vision Express offers state-of-the-art vision care technology combined with a truly personal approach to eyecare, focusing on what brings joy to life as well as prescription needs. It is home to various global luxury eyewear labels, including Ray-Ban, Celine, Loewe, Prada, Gucci, Cartier, Bvlgari, Burberry, Bottega Veneta, Dior, and the Vision Express exclusive Tony Morgan London. Their products feature the World's Best Lens Innovations from Shamir, Tokai, and Opulens, customized not only based on your face shape but also tailored to fit your everyday, work, or leisure lifestyle.