• SHOPWISE: Pioneer of the Hypermarket Concept Opens in Cebu


      The highly successful Shopwise brand pioneered the hypermarket concept in the Philippines 14 years ago and is known for its affordable quality, everyday freshness, budget-friendly variety and fast, friendly and fun service. Since it first opened in Filinvest-Alabang, millions of customers have made Shopwise their shopping destination of choice because it is the most comfortable, practical and efficient place to shop for a complete selection of fresh goods, groceries, clothes, toys and home accessories all under one roof. Value- conscious customers flock to Shopwise to enjoy its attractive prices, wide aisles, clean surroundings, quality merchandise and the overall shopping experience. Now, Shopwise has come to Cebu in one of its biggest branches at present located in Basak San Nicolas along N. Bacalso Avenue.


      It is owned and operated by Rustan's Supercenters, a member of the Rustan Group of Companies, who also runs the Rustan's chain of supermarkets. Rustan's was the first Manila retailer to operate in Cebu in 1985 and has always believed in the Cebu market, thus, the entry of the first Shopwise branch outside of the National Capital Region and the second one only outside Metro Manila.

      SHOPWISE CEBU

      Asked what customers can expect from Shopwise Cebu, Frances J. Yu, Vice President for Marketing says "In a nutshell, Shopwise Cebu offers customers a wide array of quality merchandise at affordable prices, fast and friendly service, and a fun-filled shopping experience."

      Quality Merchandise at Affordable Prices

      Buying fresh goods in Shopwise is like shopping in a clean, open-air market. Having pioneered the modern wet market concept inside the supermarket, Shopwise brings shoppers a wide variety of fresh produce, meat and seafood all priced affordably and with the Shopwise assurance of quality that its holding company Rustan's has always been known for.

      Aside from fresh produce, groceries, and an extensive range of merchandise, Shopwise introduces new meal solutions and food concepts for customers to indulge in at the designated dining areas inside the hypermarket. At the Salad Medley Station, customers can choose from an assortment of fresh-cut-fruits that are stored neatly in clear-glass, hygienic containers. Asian-inspired, fast casual dining options are also available at the tempting Mongolian Stir-Fry-a first inside a supermarket offering a full meal solution that's affordable, filling and delicious. The Soda Fountain, a charming 50's style diner serves up delectable burgers, fries, and hotdogs.

      To round off its repertoire of offerings, Shopwise Cebu also provides a selection of home appliances and equipment, as well as up-to-date retail picks that present fashion forward options for casual wear, including wardrobe basics and key trendy pieces.

      Fast and Friendly

      A light, cheerful, and spacious ambience greets the Shopwise customer. As they move through the store, they will quickly notice its distinctive wide aisles, practical layout and ease in which one is able to find what they are looking for. Clean and uncluttered, shopping is a breeze.

      The Shopwise team makes every effort to serve its customers in a fast and friendly manner. For one's convenience, especially busy housewives or professionals, the store is open from 8 a.m. to 10:00 p.m. daily. One can find and buy all their basic needs in one shopping trip, using one shopping cart, and paying only once at any of the store's 18 cash registers.

      Fun-Filled Shopping

      At Shopwise, there's always something new going on. Fun events and promotions are a regular occurrence. From March 2 to 4, enjoy Buy 1 Take 1 Offers on eggs, rice, and cooking oil. Watch out for the Save Big leaflet that comes out every 10 days to discover other items on sale every week. Become a wise card member to enjoy rebates, freebies, and exclusive offers. Watch out for the grand launch festivities that include free tasting, gifts and treats. All these and more await shoppers.

      THE GOOD LIFE YOU CAN AFFORD

      In these challenging economic times, Shopwise stands out as a beacon to the harried consumer. According to Shopwise president Bienvenido Tantoco, III, "Our reason for being is to offer our customers the good life you can afford. "We want to help our customers stretch the value of their peso so that they can live quality lifestyles. Shopwise will do everything in its power to make their favorite food, clothes for themselves and their children, furnishings for their home and special treats for their family, as affordable as we can."

      Value and quality “ two hallmarks of the Shopwise shopping experience“ are certainly a welcome addition to Cebu retailing.

      Shopwise Cebu is owned and operated by Rustan's Supercenters, lnc' (RSCI), a member of the Rustan Group of Companies, which also runs the Rustan's chain of supermarkets. Shopwise cebu is located along N. Bacalso Avenue, Basak San Nicolas, Cebu City and is open daily from 8:00 a.m. - 10 p.m. The Cebu branch is Shopwise's second branch outside Manila and its first branch outside the National Capital Region. lt is the 10th branch to date. For inquiries on Shopwise or the Wise Card program, visit
      www.shopwise.com.ph; www.facebook.com/shopwisesupercenters, www.twitter.com/shopwisedeals
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      Comments 9 Comments
      1. vixen's Avatar
        vixen -
        Checked out their opening and it was like Sinulog in there!
      1. KiNGoX's Avatar
        KiNGoX -
        is forever on sale buy 1 take 1?? just wanna know.
      1. bigseed's Avatar
        bigseed -
        Quote Originally Posted by KiNGoX View Post
        is forever on sale buy 1 take 1?? just wanna know.
        Hi KiNGoX! Buy 1 take 1 promos will only be until today. The other items on the promo brochure will be on sale until March 18. Don't worry, Shopwise has more great deals coming up for Cebu
      1. bigseed's Avatar
        bigseed -
        Quote Originally Posted by vixen View Post
        Checked out their opening and it was like Sinulog in there!
        Thanks for checking out the grand opening day,Vixen!The crowd was definitely huge.Enjoy shopping at Shopwise
      1. fruitella's Avatar
        fruitella -
        i passed at shopwise at around 5:30AM awhile ago, and oh boy.. people are waiting in line outside.. waaahhh
      1. beyee's Avatar
        beyee -
        I went there with my Mom before lunch to grab some pastries for our Sunday brunch.

        Golly! The place was packed!

        However I appreciated on of their staff who helped me with the parking.

        I loved my first day experience with Shopwise coz of three things:

        * free parking!

        * buy one take one for blueberry and double choco muffins AND french bread!

        * everywhere you see a whole lotta food! lols
      1. mushy08's Avatar
        mushy08 -
        finally! shopwise in Cebu!
      1. magnum357's Avatar
        magnum357 -
        Hi, just wanted to know if you have camping tents (ultralight) like ALPS Moutaineering, Eureka, etc. (but definitely not those cheap type ones as I need it for serious mountaineering/climb). many thanks.
      1. rhame's Avatar
        rhame -
        they don't.

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