Congratulations to Nissan Philippines and the Gateway Group on their partnership and the opening of Nissan Cebu South along Hi-way Linao, Talisay City
Nissan continues to excite the local market by bringing the Nissan Retail Environment Design Initiative 2.1 (NREDI 2.1), its global retail design standard, to Cebu with the opening of Nissan Cebu South, through Gateway Group.
“In the past year, the Nissan brand has grown significantly in the region of Cebu,” said Ramesh Narasimhan, President and Managing Director of Nissan Philippines Inc. “And to continue to support this growth, we are very excited to be opening a new NREDI compliant dealership in the south, allowing us to enhance our Cebuano customers’ experience with the Nissan brand.”
L-R: Niel Ballares - Regional Executive Officer After Sales, Nissan Philippines Inc. (NPI); Francis Ang - Manager, Dealer Development, Nissan Philippines Inc. (NPI); Abner Berdos - General Manager, After Sales, Nissan Philippines Inc. (NPI); Roland Navarro - General Manager, Sales, Nissan Philippines Inc. (NPI); Ramesh Narasimhan- President, Nissan Philippines Inc. (NPI); Martin Goho - Chairman, Gateway Group; Estrella Goho - Vice-Chairman, Gateway Group; Noelito Marcos - VP & Div Head, Corp Client Segment Group, BPI; Jovi Abad - VP & Head, Visayas- Mindanao, Eastwest Bank; Rafael Dimalanta - Senior Vice-President, Maybank
NREDI 2.1 is the brand’s newest retail visual design, developed and implemented by Nissan Motor Co., Ltd to its global dealership network. In the Philippines, the new Nissan Cebu South dealership is the 4th showroom to carry this global design and is part of only a handful of NREDI dealerships in the world.
Situated on a one-hectare property along Hi-way Linao Talisay, the showroom boasts a number of stand-out features, including a spacious interior layout and leading-edge styling along with Nissan’s iconic Red Tablet, a signal to visitors and customers of the exciting vehicles and technologies on display inside.
PREMIUM CUSTOMER LOUNGE
The premium customer lounge, the heart of the NREDI 2.1 dealership experience, allows both current and new Nissan customers to have a relaxing and enjoyable visit. Guests who want to engage with an advisor can now choose where they want to lounge. Their options range from gallery benches, café tables, high bars, comfortable club chairs, sofas, and semi-private worktables. The lounge is also carpeted, furnished with cozy seats and a dropped timber ceiling with lights. Refreshments are also available at the Refuel Bar, adding to the environment’s premium feel.
CONSULTATION SPACES
The consultation area with its semi-private offices, separated by glass walls, are specially designed for customer and advisor engagement, offering customers privacy but promoting brand transparency at the same time.
RETAIL GALLERY
A new addition to the showroom is the parts and accessories boutique. It is equipped with moveable wall displays and gallery fixtures so that customers can decide on the appropriate features and accessories for their vehicle.
REMODELED SERVICE CAR RECEPTION
The service car reception area is equipped with service write-up pods to enable one-on-one interactions between customers and their advisors. The presence of digital screens in the area allows service customers to see the menu of available services and promotions, promoting, even more, transparency with customers.
PREMIER DELIVERY FOR A REWARDING EXPERIENCE
The premier delivery area creates a truly celebratory experience for customers. During the new vehicle delivery process, the car is unveiled with a red curtain and focal halo lighting to excite and delight the customer taking delivery. And the presence of mirrored glass doors enables the customer to see themselves with their new car. Finally, upon reviewing the vehicle’s specifications to the customer, both may opt to proceed to the high bar so that all the other guests can share and celebrate the moment.
If you have been to the new Nissan Cebu South showroom, share your experience.
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