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While the idea of heating tobacco (instead of burning it) has been around for more than two decades, it’s only now that we have managed to find a way to heat tobacco that results in a product that is satisfying to adult smokers. Around*five million consumers have already chosen to switch from cigarettes to this product: our tobacco heating system*IQOS.

At the heart of*IQOS*are*sophisticated electronics*that heat specially designed heated tobacco units.*IQOS*heats the tobacco just enough to release a flavorful nicotine-containing*vapor*but*without burning the tobacco.

Here’s the key point: the tobacco in a*cigarette*burns at temperatures in excess of 600°C, generating smoke that contains harmful chemicals. But*IQOS*heats tobacco to much lower temperatures, up to 350°C, without*combustion, fire, ash, or smoke. The lower temperature heating releases the true taste of heated tobacco. Because the tobacco is heated and not burned, the levels of harmful chemicals are significantly reduced compared to cigarette smoke.

What is there? A nicotine-containing vapor – not smoke – that makes*IQOS*a smoke-free product that is appealing to smokers