Evolution of Link-Building in SEO

[jamesalan]

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Link building is an integral as well as crucial part of SEO that is a great determinant in the online success of a business. This process has existed ever since SEO came into being but has evolved over the years with the last major change being Penguin rolled out in April 2012. This helped to do away with practices that were ineffective and never adhered to SEO principles. But apart from this, the basic principles of link building have not changed much and what has changed is the mindset of the link builders who now look at it as a long term asset building rather than achieving short term goals for websites.

Building links though the last and logical step in SEO, needs to be done correctly owing to its impact. Link builders nowadays focus on different forms of link building and are choosing quality content to attract links with more emphasis on content marketing. Low quality links do not work anymore. Good quality links are like an asset, they exist for longer than you can imagine and reap returns spread over a period of time.

Online marketing involves:

• Creating a user friendly and responsive website
• Optimizing the website for SEO
• Making sure the website is not under the scanner
• Researching well to understand your niche demographics
• Creating impactful and valuable content

It is after all these things are in place that link building comes into play. Link building helps new users to find your site, attracting more traffic to it. By following the above steps, you have to ensure that you have a site worthy of traffic.

Link Building is a continuous process as is creation of new opportunities for links. This can be achieved through effective and helpful content because the web is constantly evolving. This also means that you need to keep your website updated at all times through new content. Some links also get broken or dead over a period of time that you need to revisit and repair or replace if necessary. Adding fresh links makes this process perpetual.

Another important aspect of this crucial step is to understand your audiences so that you are updated with changes taking place in their behavior, preferences, competition, changing market trends, etc. Link building and content are greatly dependent on each other and it is essential to infuse new fresh content periodically. Through high grade content, you can earn deserving links and also come across new opportunities to create fresh links.

Remember that link building is a continuous and on-going procedure that goes a long way in building as well as maintaining online reputation of businesses.

[Pro-Online Marketer]

Now a days, only a combination a do-follow links from web 2.0 sites and a no-follow links from Social Media network sites works. Forum & blog commenting, press release, directory submission, article submission, now becomes a spammy option. For a complete list of web 2.0 sites, visit this site Best Web 2.0 Sites Listings.

[jonsimiron]

Link building is the process of getting other websites to link back to your website. Building links is one of the many tactics used in search engine optimization (SEO) because links are a signal to Google that your site is a quality resource worthy of citation.
One of the most tried-and-true methods to getting backlinks: sending a cold email that asks the recipient to link back to your site. If you’ve ever managed a company’s main contact inbox or you’ve run a blog, you’ve more than likely gotten hundreds of these.
As for me, I use the snov.io tool for cold emailing. It helps improve automate all processes. Contact blogs and publications in your niche directly for guest blogging and exposure opportunities. The tool helps you find email addresses, check and send drip campaigns.