15 new Asian smartphone makers hoping to crush Samsung and Apple
China
1. Xiaomi
This is perhaps the best known of any Asian startup, thanks to the fact that it’s already outselling Apple in China. Xiaomi plans to sell 60 million smartphones this year. Hiring ex-Google Android VP Hugo Barra last year stunned the world and signaled that it’s ready to explore new markets. What’s Xiaomi’s secret? Its smartphones sell for about half the price of Samsung’s and HTC’s flagship phones, yet the strength and versatility of its Android skin (called MIUI) makes them feel like top-quality products. Xiaomi keeps costs low by selling 70 percent of its phones online, and the rest via telco partners. It has no retail business to drain money. It also sells to Hong Kong, Taiwan, and Singapore. It aims to roll out in more countries in Southeast Asia – the next stop will be Malaysia. And then it’ll tackle big markets like India. Xiaomi’s next continent will likely be South America.
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