CFIF organizes Seminar Series

[mmh]

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CFIF organizes Seminar Series
Preparing to penetrate the Domestic Market trade
May 8 - 10, 2013
DOST Conference Room, Sudlon, Lahug, Cebu City


Seminar 1
Philippine Retail Product Development: Techniques on Resizing and Rescaling
Translations of international product standards into Philippine preferences and tastes. Learn the specifications in product translations, adaptations and modifications using your export experience to shift to lucrative Philippine retail business. A primer on why and how the Philippine organized retail business has become the 4th largest in the world. An opportunity to turn your export business to sustain its production and its profitability with the shift to market just right beside you. Images of current and future Philippine made products for Filipinos will be looped up to help you activate a horizontal business just waiting for you.
TOPICS
-Overview; Why Retail? - information on Philippine and global retail scenario
- Product Range- developing a product range for retail
-Design and Product Development- techniques in product adaptations into retail through sizing an scaling, embellishments and utility, color and value perceptions

Seminar 2
Philippine Retail Pricing and Costing
Your basic and advance export pricing and costing will be cascaded into the nuances of Philippine retail points of production, selling and marketing leading to profitable local sales. Philippine market segments to be mapped with analysis of Philippine selling seasons and price-to-purchasing- behaving. Bench marking current top selling local items for the mid to high end purchasing powers of the Filipino market segments. Includes information on government requirements for to set-up a local retail store, example VAT. An overview on effective branding entry points to sustain a retail business for the longest possible time. The module is inspired by the British method on Activity Based Costing.
TOPICS
-Market Segmentations- layers of target retail market in the Philippines with specific pricing range and examples of lead retailers
-Retail Costing and Pricing – how to compute the costs of goods manufactured to ex-factory to shipping to retailing. Includes step-down mark-ups and step-up profit margins.
-Activity based costings- effective cost cutting in buffering effects yet get the most of retail profits


Seminar 3
Seminar on Windows to Creative Visual Merchandising with full workshop
Effective techniques to visual presentation as a tool to sell with the highest profits. Understanding visual communications in retail with practical applications for middle to executive management highlighting the relevance of design-led store display and lay-out. Emphasis on the importance of image building and trends in display to generate the influx of income to your retail business. Lectures on understanding and use of colors, shapes, texture, compositions and lighting to give higher perceived value to your products that means business. The module is inspired by the New York Fashion Institute of Technology courses on Visual Merchandising.
TOPICS
-Color Fundamentals- use of colors in your presentation
-Image building- creating your own points of view towards brand retail positioning
-Store design and lay-out- how to lay-out your store
-Windows to creative merchandising- extensive techniques to sell effectively through visuals in your show window, in-house display and special events. Full course workshop.

[mmh]

CFIF organizes Seminar Series

The Cebu Furniture Industries Foundation, Inc. (CFIF) organizes Seminar Series, preparing to penetrate the Domestic Market trade on May 8 - 10, 2013 to be held at the DOST Conference Room, Sudlon, Lahug, Cebu City.

The Resource Speaker for these series is PJ ARAÑADOR, an International Lifestyle Designer. His work spans across Asia, Africa, South,Central and North America, the Caribbean, Australia and Europe for over 30 years. Known as the “versatile designer” because of his inter-disciplinary ability to shift from hard goods to soft goods design, from furniture to apparel and jewelry, from visual merchandising to exhibitions design, store and space planning, resort development, interior design, graphics, writing, styling and execution of complex design concepts and huge accounts. The designer lectures and hold workshops on green manufacturing, green communities and green lifestyle all over the world.

The series will start on May 8. Seminar 1 will be about Philippine Retail Product Development: Techniques on Resizing and Rescaling. There will be translations of international product standards into Philippine preferences and tastes. Participants will learn the specifications in product translations, adaptations and modifications using the company’s export experience to shift to lucrative Philippine retail business. There will also a primer on why and how the Philippine organized retail business has become the 4th largest in the world, an opportunity to turn your export business to sustain its production and its profitability with the shift to market just right beside you. Presentations on the images of current and future Philippine made products for Filipinos will be looped up to help companies activate a horizontal business just waiting for them.

Seminar 2 deals on Philippine Retail Pricing and Costing. The basic and advance export pricing and costing will be cascaded into the nuances of Philippine retail points of production, selling and marketing leading to profitable local sales. Philippine market segments to be mapped with analysis of Philippine selling seasons and price-to-purchasing- behaving. There will be discussions on Bench marking current top selling local items for the mid to high end purchasing powers of the Filipino market segments. There will be inclusions on information on government requirements for to set-up a local retail store, example VAT. There will be an overview on effective branding entry points to sustain a retail business for the longest possible time. The module is inspired by the British method on Activity Based Costing.

Seminar 3 will tackle the Windows to Creative Visual Merchandising with full workshop. Discussions will include effective techniques to visual presentation as a tool to sell with the highest profits. Participants will be taught to understand visual communications in retail with practical applications for middle to executive management highlighting the relevance of design-led store display and lay-out. There will be emphasis on the importance of image building and trends in display to generate the influx of income to your retail business. Lectures will be given on understanding and use of colors, shapes, texture, compositions and lighting to give higher perceived value to your products that means business. The module is inspired by the New York Fashion Institute of Technology courses on Visual Merchandising.

For interested parties, please call CFIF at (032) 420-4143 or 420-4160 and look for Mae, or email to info@furniturecebu.com. Regular investment cost is Php1,100. TUBOD Show exhibitors given a ten (10%) discount.