Dog Whisperer TV is a reality television series that follows Cesar Millan as he works in the field of dog rehabilitation. The series premiered on September 13, 2004 on the National Geographic Channel. It is also known as Dog Whisperer with Cesar Millan or The Dog Whisperer, outside the USA, and is now in its seventh season and broadcast in more than eighty countries worldwide.[1]
The program demonstrates Cesar Millan's philosophy that healthy, balanced dogs require strong 'pack leadership' from their owners, specifically in the form of exercise, discipline and affection (in that order),[2] with Millan demonstrating how owners can achieve and maintain a leadership role with their dogs. The program highlights Millan at work rehabilitating dogs, and is not intended as a dog training guide.[3]
At the debut of the sixth season of the Dog Whisperer, a New York Times article estimated an audience of 11 million American viewers each week
History
In 2002, after he was profiled in a newspaper article, Millan received offers from a number of producers, and chose to work with Sheila Emery and Kay Sumner. They teamed with MPH Entertainment, Inc. which had been involved in successful reality-based cable shows, to produce a pilot. The producers had preliminary talks with Animal Planet, but the Network would not commit beyond a single pilot episode.[5] The National Geographic Channel expressed interest in the program, ordering 26 half-hour episodes, on the proviso that MPH provide the required deficit financing.[4] Under this agreement MPH and Emery/Sumner retained copyright to the show.[4] The channel retains control of television distribution in the United States and Canada.[4] MPH and Emery/Sumner control worldwide home video and foreign sales and share that revenue with the channel, allowing them to create and market various video collections.[6] The name of the program was similar to Paul Owens' 1999 book The Dog Whisperer. Owens, a positive trainer, has distanced himself from the program and now calls himself "the original dog whisperer".[7]
The show premiered in 2004, gradually gaining audience attention by word of mouth.[4] For the first season, the series wasn’t positioned in prime time and the channel did little to promote the show.[4] However, in Season 2 it was expanded to an hour and moved to a prime time slot.[4] In 2009 the National Geographic Channel agreed with Fox to syndicate the series in the Fall of 2010, bringing it to a channel with exposure to approximately 50 million of the USA’s 120 million households.[4] A journalist for The Times questioned Cesar Millan on his motivation for producing the program, and quoted him as responding, "The goal that God and I have together is the whole world transformed through a dog."[8]
Program formatEach Dog Whisperer episode segment begins with a statement: "Do not attempt the techniques you are about to see without consulting a professional",[9] after which viewers are introduced to the difficult dog (or dogs), and their owners, through 'home movie' style footage of the dog performing the behavior its owners find problematic. Each episode contains repeated warnings that viewers should not try some of the behavior modification techniques at home.[2] A voice-over describes the situation briefly, owners tell their story, and Millan arrives, supposedly not having previously reviewed the 'audition' videos of the dogs, and without advance knowledge of the situation.[10] Millan conducts an interview as the owners describe the issues at hand. Millan usually then offers suggestions on how the owners may alter their own habits to become a 'pack leader' for their pet. He then demonstrates behavior modification techniques with the dog, and the dog's behavior is shown to be altered, usually to the astonishment of the owner. Millan frequently brings one or more of his own dogs to a training session, which Millan describes as transferring another dog's 'balanced energy'. Sometimes, the dog is taken to Millan's Dog Psychology Center where it stays with Millan's own dogs for a number of days or weeks.[11]
Reception Jada Pinkett Smith, one of Millan's first celebrity clients and closest friends, says that he "has a gift" and that his "extraordinary spirit" is demonstrated in the way he relates to the troubled dogs on the Dog Whisperer program.[12]
In 2008, Dog Whisperer with Cesar Millan won the award for TV Best Variety or Reality Show at the 23rd Annual Imagine Awards, and the program won the People's Choice Award for Favorite Animal Show that same year.[13] Dog Whisperer received Emmy nominations for Outstanding Reality Program in both 2006 and 2007, though it did not take out the award on either occasion.[14][15] Dog Whisperer again won the People's Choice Awards in the category of Favourite Animal Show, in 2010.[16]
In February 2006, an article in the New York Times quoted Dr. Nicholas Dodman, an animal behavior pharmacologist,[17][18] veterinary behaviorist and director of the Animal Behavior Clinic at Tufts University's Cummings School of Veterinary Medicine, who stated his opinion that the show had set dog training back considerably.[19] Also in 2006, the International Association of Animal Behavior Consultants expressed concerns that "the program may lead children to engage in unsafe behaviors" and requested a change in the program's rating of TV-G.[20]
Again in 2006, the American Humane Association (AHA) requested that the National Geographic Channel stop airing the program,[21] saying that training tactics shown on “Dog Whisperer” were inhumane, outdated and improper.[22] By November 2009, Millan had invited the AHA to the set of The Dog Whisperer, at which time, according to Millan, "they changed their state of mind about what is cruel."[23] The association announced in February 2010 that despite "sharp differences of view in the past" and some lingering areas of disagreement, they shared many areas of interest with Millan. [24] Millan expressed an interest in participating in a national symposium on humane dog training that the Association expected to convene in 2010.[25] AHA Board Member, Steve Dale, said in a newspaper column in July, 2010 that while Millan seems to really care about dogs, some of the methods shown on the program are inappropriate, and have little science behind them. Dale made the comment that "All dog trainers evolve. My hope is that Millan is evolving and eventually will catch up with everyone else."
source:
http://en.wikipedia.org/wiki/Dog_Whisperer