Sim Lim Square, commonly referred to as SLS, is an established 390,000 square feet (36,000 m2) commercial shopping centre specialising in electronics and IT Products in Singapore, and is generally regarded in modern day Singaporean culture as perhaps the most established "IT mall" compared to its closest competitors. Popular with both tourists and locals, CNET Asia has called it the "electronics hub of Singapore".
Located at 1 Rochor Canal Road, Singapore, SLS is opposite to historic features such as the Little India district and is footsteps away from one of the earliest HDB developments. SLS is accessible via MRT at Bugis or Little India MRT Stations.
Sim Lim Square stands out by offering greater range and variety of a single product, compared to the more streamlined arrangement found in electronic malls such as Funan DigitaLife Mall.
Sim Lim Square has extensive IT products. The six-story complex is equally partitioned for different lines of products. Pro-AV equipment providers occupy the first level. That also include several stores that cater to high quality, yet low-cost home entertainment products, such as home theater systems. Consumer-graded digital SLR camera dealers are partitioned in this story as well. Although Sim Lim Square vendors collectively offer a wide range of electronics, many retailers in the past have been accused of selling inauthentic or unlicensed items, misleading consumers, and overcharging for certain products or bundles.
Most IT-related products providers or dealers are found on the third to fifth stories; most of the stores offer reasonably-priced IT-hardware. The top few stories are also a haven for competitively priced consumer and high-end laptop and tablet PCs. Throughout the years, SLS has garnered reputation for offering competitive prices despite its cluttered and seemingly disorganized layout. Sim Lim Square is often the venue of choice for locals, and establishes its position via word-of-mouth. Retailers in Sim Lim Square are known to get by with the aid of a thin marginal profit, and rely on high turnover for earnings. Rent for retailers in the mall has doubled for the past 1.5 years, making it comparable to retail space of those along Orchard Road. During the late 1990s, the mall was flooded with as many as 20 stores dedicated to selling pirated software and movies. Towards the end of the century, however, the government's actions against piracy removed all of them.
Sim Lim Square (SLS) : Singapore I.T. Hub
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