Coca-Cola Plant Billboard Absorbs Air Pollution

[Sand Man]

---

I think this is a good thing... Put some up all around Metropolitan Cebu.

Coca-Cola Plant Billboard Absorbs Air Pollution

Together with the World Wildlife Federation, on June 23 Coca-Cola unveiled a billboard in the Philippines that's actually good for the city it inhabits.

The 60 x 60 foot living billboard in Manila is made of thousands of Fukien tea plants surrounding the iconic curvy shape of a silver Coke bottle. The project with the CO2-eating plants was created in conjunction with Coca-Cola Philippines’ Live Positively sustainability program.

Pots made from recycled bottles contain the 3,600 trees, which live off a mixture of organic fertilizers. Though they are currently in the first stages of growth, the plants are expected to grow quickly, completely taking over the billboard surface, absorbing a total of 46,800 pounds of carbon dioxide from the atmosphere.



Previously, a similar project by Tropicana took to France with billboards powered entirely by oranges for it's Energie Naturelle campaign.

What do you think: An awesome and creative effort, or too small of a step toward sustainability? Let us know in the comments.

source

[voldemort]

A good project, hope they can put up similar billboards here in Cebu.

[reyscott1968]

nndota gud ani... so nice...... hope daghan pa ani....

[crossramz]

what If:

1. A strong typhoon will come to phils and MMDA will say " remove all the billboards " gush :epicfail

2. Plants will grow bigger and heavier and will destroys the billboards " gush :epicfail

Hope precautions are taken before putting these billboards. However two thumbs up for the effort and concepts.

[jumps_zilla]

It will cost more but perhaps billboard frames especially made for these types of billboards could be made.

Cheers!

[Sand Man]

It will cost more but perhaps billboard frames especially made for these types of billboards could be made.

Cheers!

Ahhh... great idea. I hope this catches on.

I think when they made that billboard they also factored in typhoons, just not sure if they have tested it enough.

[brandnewbien]

but is good, but i hope they do tree planting activities or develop nature parks in the middle of the city to absorb air pollutants. This billboard might absorb pollutants, but a very small amount only. its better if there are nature parks

[Deadstring67]

I was about to post this...


Eco-Billboard Powered by Oranges



It took 3 months for inventors to build a billboard composed of hundreds of oranges. Initially they had to make up a grid composed of thousands of copper and zinc spikes. The spikes were used to maintain the oranges in vertical position.

At the same time the spikes can be used to create energy. The billboard turns into a huge self-sustaining battery due to the fruits' acidic electrochemical reaction with copper and zinc.

It is worth mentioning that this project was initiated by a advertising agency called DDB. The billboard can work anywhere and worked without any electrical grid nearby.

Undoubtedly the advertisement had a great effect on the casual observers, mainly because it made use of an actual science experiment



video:
YouTube - ‪Tropicana - Energie Naturelle‬‏

[Sand Man]

but is good, but i hope they do tree planting activities or develop nature parks in the middle of the city to absorb air pollutants. This billboard might absorb pollutants, but a very small amount only. its better if there are nature parks

Problem is asa man nimo ibutang ni?

It needs to be in the center of the City to be effective.

[brandnewbien]

Problem is asa man nimo ibutang ni?

It needs to be in the center of the City to be effective.

plaza independecia is currently renovated, also osmena circle. i wish there are just more trees. even in the side walks, small plants really help.

I wish they just make fertilizers out of those sidewalk vendors and replace them with plants. hehehe