Wheatgrass seller lets buyers decide ‘price’
By Mia A. Aznar
Sunday, January 16, 2011
TO promote the health benefits of wheatgrass, a foreign businessman is trying out a new concept of doing business and it does not involve making a profit.
Lehel Racz, a French citizen but of Hungarian origins, said he will be offering his wheatgrass juice for free and will accept “anything” in return.
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Racz said he learned the concept from the people of Trobriand Island in Papua New Guinea.
He explained that the people there give “gifts” to one another rather than buy goods in exchange for money. And in gratitude, those who receive gifts and are able to give back do so, although those who cannot spare anything are not expected to give. Racz calls this the Kula system.
Aside from Trobrian Island, Racz assures that this method works in civilized cities, as proven by his operations in Hungary. He said he practices the same method in distributing Mannarax in his home country and that Hungarian athletes take the wheatgrass product and attest to its effectiveness.
“I won’t know how much I’ve earned until the end of the day, when I open an envelope to see what I was given,” Racz told Sun.Star Cebu.
Racz said he chose wheatgrass for its health benefits, saying it has all the vitamins and minerals that the body needs to keep healthy.
Asked why he thought such a system would work in the Philippines, Racz said he noticed that the Filipinos are “very nice” and have “a sense of justice.”
“I don’t think they will take advantage,” he said.
He also said that it will not matter if customers will not put anything inside the envelope he offers them.
“If the product has a good effect, they will come back and change their mind,” he said.
Racz said that he is not distributing his product, Mannarax, to gain profit.
He said that he is willing to teach his technology to others so the community will get the same benefits of wheatgrass.
Published in the Sun.Star Cebu newspaper on January 17, 2011.
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