SM Cyberzone Fair 2010 was a FLOP!

[josefarrugia]

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Excerpt from my blog article

I attended SM Cyberzone’s Tech fair the other week at SM City Cebu. To start off, I wasn’t pleased at how the marketing team crafted the event. In fact, I heard it wasn’t even SM’s marketing department who organized the event, even though Cyberzone is one of SM’s projects.



Nonetheless, it took me some time to figure out where the event was as it wasn’t even at SM Cyberzone, Northwing! It was situated on the ground floor of the main mall which is in fact a poor location as it doesn’t target the right market (SM Main Mall targets C and D class). However, the third party PR Company (I don’t understand why SM Marketing couldn’t handle it especially with their men power) explained that the reason behind the event not being held at SM Cyberzone, Northwing Cebu was due to the lack of space. I highly doubt that as there was much room available in the Cyberzone area during that day.



To be simply said, and in my outmost frankness, the event was hopeless and crap! I expect that the next time SM decides to hold a “technology fair” under its own product, SM Cyberzone, I suggest they put more effort, time, research and marketing into it. And for goodness sake place it in the right location.

Read More over at my blog

[madvirus1300]

tsk tsk! luoya ani oi..

[josefarrugia]

tsk tsk! luoya ani oi..

Yeah, I heard the Davao event wasn't good at all.

[blizzaga4]

dli ni FAIR bai unFAIR ni.....

[josefarrugia]

dli ni FAIR bai unFAIR ni.....

Haha Nice one

[lestat1116]

naa di event? karon pa ko.

[josefarrugia]

naa di event? karon pa ko.

The event was held on Tuesday last week, May 25

[slimzky]

palpak.......

[kazki]

lolz... i didn't even know there was such.

[raven007]

dli ni FAIR bai unFAIR ni.....

hahaha sakto jud unfair....