Zubuchon (Best Lechon) Is i

[greaseman1035]

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Disclaimer: I've never tried it yet. I'd like to hear from those who have. Tell us what you think?

Introductory Price: Php385/kilo & Php4,000-Php7,200 per whole Zubuchon

ZUBUCHON

CEBU CITY — Six world-renowned Cebu’s Best Lechon were gone in less than 60 minutes after the only Zubuchon stall started selling as the main mall of Banilad Town Centre opened for business today.

In fact, people were already lining up before the regular Sunday Holy Mass at the BTC lobby ended wanting to partake of the “best lechon ever” in the world.

Zubuchon 2Marketman, the alias of the man behind the specially prepared lechon, brought six of his roasted pig to BTC, as he thought would be enough to be sold out by noon.

He started selling his Zubuchon every Sunday on Sept. 6 for the Sunday Market of CHAINS, a BTC tenant.

Demand for his lechon grew by word of mouth alone and on Facebook by, among others, entertainer Jude Bacalso.

“It’s about its taste and the gastronomic satisfaction you get after a sumptuous meal with Zubuchon,” remarked a customer who bought five kilos today.

Zubuchon is cooked from hogs raised with purely organic food and no artificial additives. When roasting, it is stuffed with herbs and spices, including lemon grass, onions, garlic and some secret organic mix.

No MSG is also used in the preparation, it was learned. And that is guaranteed.

Then yesterday, Oct. 24, Sun*Star Cebu featured Zubuchon on the cover of its Lifestyle section, “The Best Lechon Ever,” that Myra Isabel Magsaysay Sun wrote with photos taken by Allan Defensor.

The feature stimulated the cravings of many to have indulge in lechon, even just once for a time or a week. Today’s stocks were almost gone in 60 seconds, figuratively. Some photos are shown in BTC’s Multiply account.

The queue was very long one would think those lining up were about to watch a Michael Jackson concert, noted Joseph Kimseng, the man behind CHAINS and the Sunday Organic Market concept.

Many didn’t get to satisfy their cravings today, however.

Apparently, those still in line was good for at least six more Zubu’chons, according to Cerwin T. Eviota, BTC marketing director, who also missed buying a kilo for family lunch.

Marketman promised to make up next Sunday, Nov. 1, when people are expected to eat out with their beloved departed kins on All Saints Day.

Even if the main BTC mall would be closed that day (although the tenants in the north and south arcades will be opened), BTC will grant Marketman through CHAINS a space in front of the main lobby area fronting the parking area.

“Better that you’d line up early that day,” quipped an observer.

Other Links: Market Manila - Zubuchon - General
Zubuchon Flyer: ZUBUCHON

[greaseman1035]

No one here's tried it yet? Come on and share. Hehehe

[ddej_05]

kanus.a ra ni nag opening? nya asa dapit sa BTC? para adto.on dayun unya kay hilig raba ko og kaon. ahahaha

[nivram04]

huh? kuyawa gud ani.. hehe taga cebu rapud ang owner ani?

[COMCAM]

its just another lechon - its all about marketing

[digitalsuperman]

its just another lechon - its all about marketing

nakatilaw na diay ka? can you compare it with CNT?

[greaseman1035]

They're inside the lobby of Banilad Town Center. I tried to go there last Sunday around 11a.m.... There was a huge line and it was their last Zubuchon so they weren't giving out numbers anymore. They suggested you get there around 9a.m. if you want a chance to buy some.

They are rather pricey, but I'm still curious to know if it's really worth it or just good marketing?

I'm assuming Anthony Bourdain was comparing "Philippine" Lechon to "Puerto Rican" or "Bali" Lechon when he said it was the "best pig ever" Though he can't say it's better that other "Cebu" Lechon.

[bookee]

i've tried it... (for 2 sundays na)... and it really does taste better than any other lechon i have eaten.

i grew up in a family with lechon as a staple every Sunday brunch. we've tried almost every available lechon in the province and so far Zubuchon is on the top of our list. it doesn't just taste good, it smells good as well.

i bought a whole one last sunday (for my nephew's bday). the guests liked it very much also. dali ra nahurot. maayo gani kay nagbilin daan ang amo helper. even if naugmaan sa sulod sa ref (meaning cold) and even b4 pa giinit for the next day's lunch, tasty gihapon kaayo and dili bidli coz it wasn't that oily (unlike other's nga kinahanglan gyud i-kinapusan or paksiw).

i dont think it is that pricey though... on the same range ra man with the others especially sa malls... at 385 per kilo, every cent is worth it.

Yes, Zubuchon may yet be just another lechon... but in my world, definitely, it wasn't just about marketing... it was simply the best pig ever!

[ddej_05]

ahhhhh.... anyone knows what time ni sila mag open? nya magclose pud??

[bookee]

just go to BTC around 9am every sunday and get a reservation... closing time usually mag-agad when mahurot ang ila dala nga lechon... usually dili gyud maabtan ug udto...