Sources: Boyet Fajardo : How to ruin your brand with your public attitude
Journal Online - Boyet Fajardo's "taray" scene at Duty Free Mall
Video of incident: YouTube - boyet fajardo iskandal!
Excerpt from Journal Online - Boyet Fajardo's "taray" scene at Duty Free Mall
For those who don't know who Boyet Fajardo isOver the weekend, I received an angry e-mail regarding an incident which left a lot of people who were at the Duty Free Fiesta Mall in Parañaque last March 13 outraged.
I verified the contents of the e-mail and found out that they were all true.
A designer who supplies clothes to a known mall chain reportedly created a scene, to the shock and horror of shoppers and employees alike, when a cashier asked for his ID after presenting his credit card.
The reason why the cashier politely did this, was because the credit card was unsigned. This is an SOP or standard operating procedure in cases like this, in order to verify ownership of the credit card, so what’s wrong with that?
Suddenly, the designer reportedly got furious and, at the top of his voice, started berating the cashiers and managers of Duty Free.
The designer further shocked bystanders by cussing the people there with words like “leche” and “p…ina,” while angrily expressing surprise why the people there did not recognize him.
He also threatened to call his contacts -- all people in “high places” -- and demanding that those who crossed him be fired. Whew! Heavvyyyy!
And if you think that was it, here’s more: The designer further demanded that for him to be appeased, the cashier must kneel down before him so he could slap his face.
To appease the designer, the cashier agreed to do so -- fortunately, minus the slapping.
A casual employee of Duty Free, the cashier was crying in shame while obliged to the demand of the angry customer and even apologized, perhaps for fear of losing his job.
I can’t imagine how this designer treats his employees, if any, or his helpers, for that matter. He may be moneyed alright, but this certainly does not make him a GOD.
Sa kanyang iniasta, tinalo pa daw ng designer na ito ang kilalang kontrabida sa pelikula na si Joaquin Fajardo. Oh, well…
Manila Standard Today -- Darna faces more ferocious enemies... again? -- October 24, 2005
Update01:20 years in fashion
On Sept. 1, 1980, he opened his first shop on Banaue street in Quezon City as a bid to join the big names in the made-to-order industry at 17 and a college sophomore (at UST, where he was majoring in Fine Arts).
Boyet Fajardo believed that he had what it takes to make it in fashion alongside the more established names like Ben Farrales.
It was a bold and brave step for him to take. Boyet had no experience in fashion design. His only association with it was the fact that his mother had been a seamstress—and, of course, the years that he’d spent apprenticing for the bigger, more famous designers. Eventually, he mustered enough guts to try and make it on his own.
After several years, however, it became clear to Boyet that his fortunes lay in a different direction. He was making enough money to pay his rent and daily expenses, but not much else. He wanted more.
So in 1988, he packed up the shop, left Manila and flew to Singapore, to work for Tenemac, an export firm that made ready-to-wear clothes for a top retail brand. It took him five years to realize that this was where his calling lay.
Today, Boyet is one of the biggest names in RTW. His Boyet Fajardo line is carried in all Robinsons stores—there are about 20 of them all over Metro Manila and in the provinces—and the Landmark. His clothes are targeted at larger women whom he feels have been neglected in favor of their smaller, more petite counterparts. Since making the big shift from couture clothes to RTW, Boyet has realized just how neglected this sector of the fashion market is.
Thus, he has devoted himself to coming up with clothes for big women. His creations, which are very reasonably priced (prices can go to as low as P399 for blouses, and P799 for a blouse-and-skirt set) lean more toward the classic and elegant look without trying to make the wearer look old. Boyet has brought his 20 years of experience in fashion to bear on the clothes that he makes. Rather than overload his clothes with details, he goes for the simple and classic look.
He has truly come a long way. Now, Boyet Fajardo can truly be called a success. He has become both an artistic and financial success. In fact, he recently had his new office-cum-residence located in Valle Verde, officially blessed. The house, which has a large garden, is doted with Boyet’a favorite antiques and paintings. He also recently bought a house in nearby Acropolis, which will be blessed on Nov. 28, a blessing that will be attended by many of Boyet’s longtime clients and friends.
Apparently a petition is currently underway to boycott Boyet Fajardo's RTW labels -> Please Boycott Boyet Fajardo RTW Labels
Update02:
More links:
Union, bloggers rage vs Pinoy fashion designer
Boyet Fajardo on TV Patrol
Update03:
More links:
Angelino "Boyet" Fajardo Nag-Sorry (TV Patrol World)