Dell enters RP consumer market

[Poor_Prince23]

---

Dell enters RP consumer market

By Erwin Oliva
INQUIRER.net
First Posted 17:57:00 04/10/2008

MANDALUYONG CITY, Philippines--Computer maker Dell has entered the Philippine consumer market with the rollout of new notebooks and desktops, executives told reporters on Thursday.

This was a year after Dell formed a global consumer organization that would focus on the mass market, said Evan Williams, consumer sales and marketing and general manager of South Asia of Dell Inc.

"This gave us the confidence to go to the emerging markets," Williams said, identifying the Philippines as one of these markets. Dell also plans to expand to Vietnam.

Dell is currently has operations in Malaysia, Singapore, Indonesia, and Thailand.

Dell, however, is not, going direct to consumers but through local channel partners, namely Abenson and Accent Micro Products, Williams said.

In the next 18 months, the Dell executive said other consumer products will be rolled out in the country, including all-in-one printers, LCD screens, and computer peripherals.

Asked if Dell was also planning to go offer a "netbook" version, Williams said the company is still looking into this new product category of notebooks recently introduced by Intel.

A netbook is lighter notebook that provides a basic wireless Internet and computing platform.

Williams said that Dell will also offer customization services to local customers, but stressed that this plan was still far in the future.

Dell's entry in the Philippine market has also been triggered by the strong notebook sales.

"Notebooks are the fast-growing market," Williams added.

Showing off its latest notebooks that come in "flamingo pink," "sunshine yellow," and "espresso brown " colors, Dell said that the demand for more stylish and colorful notebooks was in direct response to consumer demand.

A local team is currently being formed to focus on marketing Dell products to the mass market, the executive said.

Dell notebooks will cost from P33,000 to P85,000, according to Toru Matsuura, marketing director for Asean and emerging consumer group.

The desktop products are priced from P33,000 to P67,000.


http://newsinfo.inquirer.net/breakin...onsumer-market

[r0mm3L]

dugay nami namaligya ug DELL

[clarkhkent]

unsa nang dell? dell lata? hehehe

btaw maau noon kay hagbay ra ko cge atang atang ani....maka palit na ba kaha ko karon sa?

[Poor_Prince23]

nice! naa ka website bro? pwede ko tanaw sa imu mga baligya? thanks~

[rkc_888]

Dell mobile units? cool... piti ang HP, compaq, acer, neo, msi, & asus.

kinsa man sad ang authorized ani na product? ... ang PCX, Octagon, Electroworld, etc.

[spookey]

pwede na ko ani magsideline. magamit na jud ang certification nako sa dell. hehehehe.

[ajol]

Hulat sa ko sa CDR-King computers.... mas barato siguro

[jinkazjinkaz]

dili sila direct sa consumers? unsa-on nalang... mahal na ni ang laptops and desktops nila kay mupatong pa ang middle man ani!

kung mapareho ang prices nila sa online site unya naa sad discount code.... w00t!

basin maka palit na ug core 2 duo under 20k laptop!

[ston3sour]

dugay nami namaligya ug DELL

pde makahibaw sa mga pricelists / specs sa mga dell nga inyo gpamaligya boss?

[13thProphet]

Anyone here knows where I can get a Dell Inspiron 6400 motherboard? Please pm me. Thanks.