@omad: nice and brilliant idea, brad... however, you should consider safety. if you're paying a hefty amount for ads, you need to have a huge billboard to go with it.... one that everyone can clearly see.. now, even those that are put on top of the buildings can distract motorists how much more if it's right there in the middle of the road?! you don't necessarily need a 60ft billboard placed on the skywalks. if you check the proposed rental price, which if P15k per side, that would probably be 2 meters tall and the whole length across. so 2 meters (from the lowest portion of skywalk overhang -whatever they call it- up to about a foot above the top of the railings) by 30m or 40m probably. ad agencies could charge their customers as much as 30k-40k per side.
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already we have a number of motorist complaining of being distracted by these ads.. even in Manila, after that big typhoon that hit them causing those billboards to fall off, MMDA took them out immediately and imposed a ban/stricter regulation.
sub-standard billboards were taken out not because of the "distraction" issue posed to motorist but because of the way they were built. billboard advertising ban is only for tobacco, for now. as far as distraction of motorists, I am more distracted by the names of politicians on the skywalks than ads.
there's no study that relates to traffic accidents caused by billboard ads. if there were, the result would probably be inconclusive. GPS systems as well as in-car DVD's would not be introduced in the market if there was a clear connection between accidents and those gadgets. the same holds true with billboards. if you've personally seen the lights in Vegas, those I tell you are more distracting than billboards, why didn't that city ban them??
it would all boil down to this, drivers should always keep their eyes on the road.![]()





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