Have you ever seen an advertisement, personal message or someone who approaches you to talk about a new and exciting business opportunity, promises wealth beyond your dreams, easy to do, allows you to quit your day job and retire early?
Well, it is probably about a multilevel marketing opportunity right?
If you are new in this industry, you probably get so hyped up and would literally throw money at this "once in a life time opportunity" regardless of the amount! Even experienced people in the industry get excited too,just purely on the ways these MLM companies use to sell their idea.
What MLM companies do NOT tell you is what they are selling you, is HOPE and not SUCCESS.
I am not saying you will not get success by signing up with them but you are NOT prepared to get there. I will explain further; when they try to convince you, they will say something like "You just have to get 3 people, then these 3 people will get another 3 ,etc. In no time, your business would have exploded and you would be really rich without having to do anything thereafter ( continued income from others' efforts)."
The funny thing about how humans think, is that sometimes we just want to listen ONLY to the good things. When we get so hyped up and emotionally charged by this shortcut to success, we tend to ignore some or all of the problems that comes with it.
You will then sign up, and when you actually start doing it, you will realize the truth about the business and may totally hate it. This is probably why people say MLM is a scam and all that.
Just want to point out a critical issue here, MLM is a business about SELLING. No matter how they say otherwise, you have to sell one way or another. And humans by nature, i quote, " Likes to buy, but do not like to be sold."
Confusing? I shall elaborate.
When you want something, you will go around and search for it.
When you want success, you will go around and search for it too, and you will want to BUY it.
However
When you do NOT want something, you would NOT buy it.
That is why it is so much easier to sell a car to a person looking for one, then sell it to a person who do not have a car but is not searching for one.
I am going to end this by saying, no matter how good a MLM opportunity is, if you do not like to sell, you will struggle. I hope you enjoy this post and look out for my next post; "Why selling is important"