
 Originally Posted by 
brenz105
					 
				 
				nka basa ko ani sa lain nga forum...ako lang i-share kay nindot man...
sharing is loving ingon si master michael...hehe!
six things you should never do: 
1. Make sure the face is never turned away from the main light.
2. Make sure the shoulders, waist, and hips are never squared off to the camera.
3. Make sure the arms are never posed in contact with the side of the body.
4. Make sure the chin is never lowered to a point where it diminishes the catchlights in the eyes from the main light.
5. Make sure the spine never forms a vertical line and the shoulders never form a horizontal line in the frame.
6. Make sure to never have an expression on your face you don’t want on the client’s face in the portrait.
  Number One: The Angle of the Face
I,  like most photographers, work with a lighting ratio that is approx-  imately 3:1 without diffusion, and 4:1 with diffusion. This means if the  face is turned away from the light, the shadow on the side of the nose  will increase, making the nose appear larger. There are two solutions to  this problem: turn the face more toward the main light, or decrease the  lighting ratio.
Turning the face toward the main light (left)  illuminates the mask of the face and creates shadows that shape it  nicely. Turning the face away from the main light (right) creates  unflattering shadows. 
Decreasing the lighting ratio produces a flat look in the portrait. 
Decreasing  the lighting ratio produces a flat look in the portrait. I call this  “mall lighting,” because the inexperienced photographers employed by  most national and mall photography studios tend to use this very flat  lighting to avoid shadows if the face isn’t posed properly. 
If,  instead, you turn the face toward the main light source, whether in the  studio or outdoors, you light the mask of the face without increasing  shadowing in areas of the face where it shouldn’t be. An added bonus:  turning the head also stretches out the neck and reduces the appearance  of a double chin, if the subject has one.
   Number Two: The Shoulders, Waist, and Hips
The  widest view of any person is when the person is squared off to the  camera. By turning the shoulders, waist, and hips to a side view,  preferably toward the shadow side of the frame, you create the thinnest  view of the body—and we all want to look as thin as possible.
When  the hips and shoulders are square to the camera (left), the body looks  wide. Turning the body to an angled view (right) is much more flat-  tering to the figure. 
  Number Three: The Arms
When  the arms are allowed to hang down to the side of a client, the body  isn’t defined. It is one mass, making the body appear wider. When the  elbows are away from the body, the waistline is defined and appears  smaller.
   Number Four: Lower the Chin, Lose the Catchlights
Having  no catchlights in the eyes is a problem I see in images by both young  photographers and more seasoned ones. This comes from the knowledge that  lowering the chin produces a more attrac- tive angle of the face, but  being too lazy to lower the main light to compensate for the pose.
Adjust  the lighting each time you pose your client. Raise the main light to a  point that is obviously too high, as shown in the top left photo, which  has heavy shadows under the eyes and nose, a dark shadow on the side of  the face, and diminished catchlights. Slowly lower the light until the  effect is what you are looking for (top center). To complete the  lighting, add the reflector underneath the sub- ject bouncing light up  onto the face (top right). To the right, the setup for this image. 
Strong  catchlights in the eyes are the single most important aspect of a  portrait (from a lighting standpoint). The main light should be adjusted  with each client, in each pose, to ensure the proper placement. I tell  our young photographers to elevate the main light to a point where it is  obviously too high (with no appar- ent catchlight) and then slowly  lower it until the proper lighting effect is achieved. This forces them  to adjust the light with each pose and ensures that each client will  have catchlights in each one of their poses. 
  Number Five: The Spine and Shoulders
This  could be called the “anti-stiffness” rule. When you see a por- trait of  a person in which their shoulders are running perfectly hor- izontal  through the frame, or in which the spine (if you could see it)
If the subject’s body is perfectly vertical in the frame, they will look rigid and uptight. 
is  running perfectly vertical in the frame, the person in the portrait  appears stiff. Visually, you are telling everyone who sees this por-  trait that your client is up- tight and very rigid.
By posing the  person reclining slightly backwards or leaning slightly forward, the  shoulders and spine go diagonally through the frame and achieve a more  relaxed look. The portrait will have a professional look and it will be  more visually appealing.It will also create a more flatter- ing  impression of the sub- ject’s personality. 
  Number Six:  Your Expression This is by far the most important of the rules. The  first “photography saying” I heard was “expression sells  photographs”—and it’s true! You can have the perfect pose and the  perfect lighting, but if the expression doesn’t meet the client’s  expectations, you won’t sell the portrait.
Again, this is another  area where photographers think they know best. Most photographers like  serious expressions with the lips together or glamorous expressions with  the lips slightly separated. Among the public, however, mothers are the  dominant buyers of professional photography, and they like smiles.  Women tend to be the decision makers about photography, and they  generally like por- traits where the subjects (whether it’s their kids,  their parents, or their neighbors) look happy. Happy sells—and if you  want to profit from your work, you had better produce what sells.
Many  photographers have a problem getting a subject to achieve a pleasant  expression. Most of the time the problem comes from the photographer not  realizing an important concept called “mirror-