Nvidia is playing a dangerous game here... its true the average consumer doesn't understand much, but the tech industry is extremely unforgiving. Nvidia has been able to get away with this because the G92 core can (or it rather could IMO) compete in the mid and low end level. I think those days are gone or soon closing. The consumer can't tell you the difference between a one rebranded chip or another, but they can tell when their games don't play right or look as good as when played on another card. The GT200 series is not going to be die shrinked like the 8 series, which means the only thing Nvidia is coming to bat with is the super high architecture and the super low, AKA g92; there only modular architecture so far in some three years. If the GF100 chip proves to big and too combersome to properly die shrink and modularize, what is Nvidia going to do then? Even if these rebranded cards provide adequate performance to the competition this generation, and I don't think they can anymore, they certainly won't cut it in 2011... or 2012.