Oops, wrong cellphone model for Kim’s prize
source:
Cebu Daily News | Cebu's Only Independent Newspaper
By Chris A. Ligan, Correspondent
A Globe Telecoms Inc. official yesterday said the company “was as much a victim” as Kimberly Therese Burden in last month's erroneous announcement of a minor award of the Miss Cebu pageant for the Globe Texters Choice.
The high-end cellphone offered by the telecom firm as a prize was not the model announced during the Jan. 14 pageant night.
Jerry Yntig, director of external affairs public relations of Globe, said their firm's agreement with the organizers only covered the prize.
He said they agreed to give a Nokia Supernova mobile kit, a visibility USB, and P2,000 cell phone load.
What was announced on stage was a Samsung Omnia, as well as the the wrong text poll winner, Kris Tiffany Janson.
Nevertheless, Yntig said Globe is willing to give Kimberly Burden another Nokia Supernova mobile kit.
Burden, who has vowed to take legal action against pageant organizers, renounced her title as second-runnerup and Texter’s Choice shortly after the contest.
An City Hall investigation by an ad hoc committee ruled there was “inexcusable neglect” in the erroneous announcement of the texter’s poll winner and said apologies should be made by marketing consultant Bruce Bollozos and the Cebu City Tourism Commission
A second round of public apologies were made in local dailies after the probe results came out.
Globe was also asked to explain the lack of proper procedures to ensure accuracy in the text poll.
Yntig yesterday said Globe gave the correct list of winners to the contest organizers.
“But what can we do if we give the right prize and the correct list of winners and the announcer reads the wrong winner and prize?” Yntig asked.
On the SMS system used by Globe in the Globe Texter's Award, he said the system was proven successful in other activities.
Yntig said Globe respects the results of the investigation and the stand of the CCTC on the controversy.
Yntig said steps will be taken to avoid a repeat of the blunder if the Globe Texter's Award is conducted againt in next year's Miss Cebu pageant, although pageant organizers ruled out another text poll.
Yntig said Globe would make sure no announcements of winners and prizes will be made without Globe representatives signing the document with the information to be read by the announcer.
The cellphone is no problem, said Cebu City administrator Francisco Fernandez.
If needed, the city will secure the right model that was promised. he said.
“I assured her we will fulfill what we announced, “ he told Cebu Daily News.
Cebu City Mayor Michael Rama said he won’t stop the family of Kimberly from filing a case in court.
Rama said he supports the findings of the three-member panel led by Acting Vice Mayor Hilario Davide III and the separate report of the tourism commission on the case.
He said it was the right of the Burden family to seek redress and that a court case would give everyone, including him, a chance to defend theemselves.
“Let them go ahead. When the time has come, all will have a chance to defend, all will have a chance to talk ,including me,” he added.