How to START your BUSINESS? (a tutorial)

[noy timoy]

---

bay smurky unsa may negosyo nimo ron?

[smurky]

(PART 1) (excerpts from the book HOw to WIN Friends and INFLEUNCE People)

Principle 2. Give honest and SINCERE appreciation.

***The Big Secret Of Dealing With People***

There is only one way under high heaven to get
anybody to do anything. Did you ever stop to think of that?
Yes, just one way. And that is by making the other
person want to do it.

Remember, there is no other way.

Of course, you can make someone want to give
you his watch by sticking a revolver in his ribs.

YOU can make your employees give you cooperation - until
your back is turned - by threatening to fire them.

You can make a child do what you want it to do by
a whip or a threat. But these crude methods have
sharply undesirable repercussions.

The only way I can get you to do anything is by
giving you what you want.

***What do you want?***

Sigmund Freud said that everything you and I do
springs from two motives: the *** urge and the
DESIRE to be GREAT.

[smurky]

(PART 2/Principle 2) (excerpts from the book HOw to WIN Friends and INFLUENCE People)

Sigmund Freud said that everything you and I do springs
from two motives: the *** urge and the DESIRE to be GREAT.

John Dewey, one of America's most profound philosophers,
phrased it a bit differently. Dr. Dewey said that the DEEPEST
urge in human nature is "the desire to be important."

Remember that phrase: "the desire to be important."
It is significant. You are going to hear a lot about it in this book.

[smurky]

(PART 3/Principle 2) (excerpts from the book HOw to WIN Friends and INFLUENCE People)

What do you want? Not many things, but the few that
you do wish, you crave with an insistence that will not
be denied.

Some of the things most people want include:
1. Health and the preservation of life.
2. Food.
3. Sleep.
4. Money (and the things money will buy)
5. Life in the hereafter.
6. Sexual gratification.
7. The well-being of our children.
8. A feeling of importance.

Almost all these wants are usually gratified-all except one.

But there is one longing - almost as deep, almost as imperious,
as the desire for food or sleep - which is seldom gratified.

It is what Freud calls "the desire to be great."
It is what Dewey calls the "desire to be important."
Abraham Lincoln once began a letter saying: "Everybody likes a compliment."

William James said:
"The deepest principle in human nature is the
craving to be appreciated." He didn't speak, mind you, of the "wish"
or the "desire" or the "longing" to be appreciated. He said the
"craving" to be appreciated.

Here is a gnawing and unfaltering human hunger, and the
rare individual who honestly satisfies this heart hunger will
hold people in the palm of his or her hand and "even the
undertaker will be sorry when he dies."

[smurky]

(PART 4/Principle 2) (excerpts from the book HOw to WIN Friends and INFLUENCE People)

The desire for a feeling of importance is one of
the chief distinguishing differences between mankind
and the animals.

To illustrate: When I was a farm boy out in Missouri,
my father bred fine Duroc-Jersey hogs and pedigreed
white - faced cattle. We used to exhibit our hogs and
white-faced cattle at the country fairs and livestock
shows throughout the Middle West.

We won first prizes by the score. My father pinned his
blue ribbons on a sheet of white muslin, and when
friends or visitors came to the house, he would get out the
long sheet of muslin.

He would hold one end and I would hold the other while
he exhibited the blue ribbons. The hogs didn't care about
the ribbons they had won. But Father did.
These prizes gave him a feeling of importance.

If our ancestors hadn't had this flaming urge for a
feeling of importance, civilization would have been
impossible. Without it, we should have been just about like animals.

[smurky]

(PART 5/Principle 2) (excerpts from the book HOw to WIN Friends and INFLUENCE People)

It was this desire for a feeling of importance that
led an uneducated, poverty-stricken grocery clerk
to study some law books he found in the bottom of
a barrel of household plunder that he had bought for
fifty cents. You have probably heard of this grocery clerk.
His name was Abraham Lincoln.

It was this desire for a feeling of importance that
inspired Charles Dickens to write his immortal novels.

This desire inspired Sir Christoper Wren to design
his symphonies in stone.

This desire made Rockefeller amass millions that
he never spent!

And this same desire made the richest family in your
town build a house far too large for its requirements.

This desire makes you want to wear the latest styles,
drive the latest cars, and talk about your brilliant children.

It is this desire that lures many boys and girls into
joining gangs and engaging in criminal activities. The average
young criminal, according to E. P. Mulrooney, onetime
police commissioner of New York, is filled with ego, and his
first request after arrest is for those lurid newspapers that
make him out a hero. The disagreeable prospect of serving
time seems remote so long as he can gloat over his likeness
sharing space with pictures of sports figures, movie and
TV stars and politicians.

[Emzs]

@smurky
i am planning to have a LENDING BUSINESS
I need help.
how do i start ?
or you can email me bout this reymond.padriga@live.com

[smurky]

(PART 6/Principle 2) (excerpts from the book HOw to WIN Friends and INFLUENCE People)

If you tell me how you get your feeling of importance,
I'll tell you what you are. That determines your character.
That is the most significant thing about you.

For example, John D. Rockefeller got his feeling of importance
by giving money to erect a modern hospital in Peking, China,
to care for millions of poor people whom he had never seen and
never would see.

Dillinger, on the other hand, got his feeling of importance by
being a bandit, a bank robber and killer. When the FBI agents
were hunting him, he dashed into a farmhouse up in Minnesota
and said, "I'm Dillinger!" He was proud of the fact that he was
Public Enemy Number One. "I'm not going to hurt you, but I'm Dillinger!" he said.

Yes, the one significant difference between Dillinger and
Rockefeller is how they got their feeling of importance.

[smurky]

(PART 7/Principle 2) (excerpts from the book HOw to WIN Friends and INFLUENCE People)

History sparkles with amusing examples of famous
people struggling for a feeling of importance.

Even George Washington wanted to be
called "His Mightiness, the President of the United States";

Christopher Columbus pleaded for the title "Admiral of the
Ocean and Viceroy of India."

Catherine the Great refused to open letters that were not
addressed to "Her Imperial Majesty"

Mrs. Lincoln, in the White House, turned upon Mrs. Grant
like a tigress and shouted, "How dare you be seated in my
presence until I invite you!"

Our millionaires helped finance Admiral Byrd's expedition to the
Antarctic in 1928 with the understanding that ranges of icy
mountains would be named after them.

Victor Hugo aspired to have nothing less than the city of
Paris renamed in his honor.

Even Shakespeare, mightiest of the mighty, tried to add
luster to his name by procuring a coat of arms for his family.

[smurky]

(PART 8/Principle 2) (excerpts from the book HOw to WIN Friends and INFLUENCE People)

Some authorities declare that people may actually
go insane in order to find, in the dreamland of insanity,
the feeling of importance that has been denied them in
the harsh world of reality.

There are more patients suffering from mental
diseases in the United States than from all other
diseases combined.

What is the cause of insanity?

Nobody can answer such a sweeping question,
but we know that certain diseases, such as syphilis,
break down and destroy the brain cells and result in
insanity.

In fact, about one-half of all mental diseases can be
attributed to such physical causes as brain lesions,
alcohol, toxins and injuries. But the other half - and
this is the appalling part of the story - the other half
of the people who go insane apparently have nothing
organically wrong with their brain cells.

In post-mortem examinations, when their brain tissues
are studied under the highest-powered microscopes,
these tissues are found to be apparently just as healthy
as yours and mine.

Why do these people go insane?

I put that question to the head physician of one of our
most important psychiatric hospitals. This doctor, who has
received the highest honors and the most coveted awards
for his knowledge of this subject, told me frankly that he
didn't know why people went insane.

Nobody knows for sure But he did say that many
people who go insane find in insanity a feeling of
importance that they were unable to achieve in
the world of reality. Then he told me this story: