BD is not dead. The article is crap.
Remember as it started with DVD? It was the same. DVD player have been very expensive, and it took years before it was accepted and people started to change from VCD to DVD.
Same will happen with BD.
Many people say that they won't upgrade to BD, but once they see the picture quality they will soon start thinking about it.
There is an overall drop in dvd sales and an increase in BD sales, throughout the year. What does that mean? BD is dead?