ECS is not the first company to use gold plated components but they have definitely got the balance and asthetics right on their upcoming flagship motherboard - the Z77H2-A2X Black Extreme. The advantages of using gold is the corrosion resistance and superior electrical conductivity relative to other common metals. Although the Taiwanese motherboard maker has had a checkered past when it comes to enthusiast overclocking, their inexpensively priced boards have been generally reliable and feature-filled. In this instance, we see a functional and well spaced out ATX layout with no glaring wire routing issues or obstruction.
Right on the box itself, we see a sticker boasting about its memory overclocking credentials (2800+MHz), although we suspect its more to do with the dexterity of the Ivy Bridge memory controller.
Here we have a list of components that have been plated gold
Gold Plated Galore: For networking, we get a single Gigabit LAN port, bluetooth and wireless options without extra unsightly wiring. The venerable PS/2 is done away here to make way for 8 USB ports, 4 of which are USB3.0 (2 of them native from the Z77 PCH). Display wise we get a HDMI output and the soon to be depreciated D-sub/DVI (Single Link) connectors. There is also a E-SATA and 7.1 channel audio as well.