That June 30, 12:01 a.m. drop-dead date to reach a deal was basically a public-relations stunt by the NBA.
In reality, we all know that this labor battle doesn’t officially start until around Nov. 15.
That’s when players will miss their first regular-season paychecks.
That’s when Dwight Howard will not receive his roughly $1.5 million salary every other week. That’s when Daniel Orton won’t be getting his $92,000 every two weeks.
Until Nov. 15, everything else is a show of moxie and muscle by players and owners.
I mean, what would we really be missing during July, August, September and October?
Summer leagues (in which the play is largely unwatchable)? Exhibition games (eight of them.... ugh)?
Well, we would miss much of the preseason Year 2 hype surrounding the Miami Heat (oh, please, if there is a God....). We would miss a prolonged free-agency/trading period (where 98.2 percent of the rumors are wrong).
I don’t care how much money players make. The idea of forfeiting any amount is tough on the ego for these pseudo-businessmen.
So I’ll guarantee you that Howard has no plans to toss all $17.8 million out the window in lost wages this season.
The union can parade players around wearing T-shirts that read "STAND" and put up a united front in late June, but come Nov. 15, things will change if a CBA isn’t signed. Resolve is tested, especially among the rank-and-file.
All the owners have to do is wait and squeeze
They made this mess by overpaying players. But they finally have to act like the businessmen they are instead of rabid, reckless fans and change the model, even at the players’ expense. Owners have the right to turn a profit.
Fans living through a recession can’t sympathize with stars who must adjust from an annual max salary of $17.8 million to, say, a max salary of 13 million.
Last summer was all about the players joining forces (see the Heat); this summer is about the owners teaming up.
I believe everybody might be stubborn enough to cause the league to cancel games — just not 32 like in 1998-99.