MicroMedia Paper: Silver, Design Explorations
Contact: Gerard Furbershaw, IDSA, lunar design, USA, 650-326-7788,
gerard@lunar.com
Credit: Lunar Design
In this design exploration, the team sought to make a prediction as to where media technologies will evolve by the end of the decade. MicroMedia Paper is a basic media player. It enables people who are either unable to learn how to use current digital technologies or lack the financial wherewithal to purchase the required hardware to view digital still images, video and music. Digital content (from a digital camcorder, for example) is wirelessly downloaded to the MicroMedia Paper. The user accesses the digital video, stills or music using a simple interface that mimics the familiar interface of a VCR. Digital images can be played in a slide show model or viewed individually. Cost projections for the end of the decade are estimated to be $35 to $50per pack of 10. MicroMedia Paper's innovation is in its simplicity and affordability. Its bare bones solution adroitly meets the needs of its intended users.
The Concept: Bringing the concept of moving, talking photos from Harry Potter to real life, this paper-thin media player—complete with display, battery, and memory—lets you record video. Send it as a greeting card to Grandma and she can watch it without fiddling with a PC or DVD player. A ten-pack will sell for around $35. All the enabling technologies are now in development.
Designer: Lunar Design
Max Yoshimoto
VP, Design, Lunar Design
Our goal is to get people to think differently about how to trade media back and forth. It's an idea based around flexible electronics techniques—flexible printed circuit boards, displays, and power. It's almost like a postcard of the future.
[img width=500 height=234]http://batc.iuplog.com/utility/images/popup_image.asp?id=1108&filename=8E516465-0089-4263-AD17-2CC5C9093311.jpg[/img]
Micromedia Paper
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