Grace Vera Cruz, the visionary Country Head of Grab Philippines, articulates this bold new direction, "At Grab, we go beyond providing everyday services to our consumers. We are playing an active role in enriching the lives of our Kababayans across the country. We understand that safety, reliability, and convenience are the cornerstones of modern, dynamic life. With our latest cost-effective solutions, we're inviting more Filipinos to experience a better way of living without the financial strain - made possible through our super app."
Elevating Everyday Travel More Affordably
Throughout the Philippines' busy streets, Grab is transforming the daily commute. Enter GrabCar Saver: an innovative service slicing fares by up to 15% compared to regular GrabCar fares. Initially launched in Pampanga and Metro Manila - while setting sights on expansion to other cities soon, GrabCar Saver offers the same top-notch ride-hailing experience that Grab is known for, priced more affordably. Passengers must wait a little longer to be allocated a GrabCar Saver ride. This allows driver-partners to carefully evaluate the passenger's destination and the fare arrangement, offering both parties a fair and transparent experience. Along with GrabCar Saver, commuters can use another cost-saving option: GrabShare, a carpooling feature on Grab that matches passengers going in the same direction, offering as much as 30% savings from regular GrabCar ride.
GrabCar Saver can be easily availed from the roster of other GrabCar taxi types.
Culinary Adventures for Less
Across food and grocery deliveries, Grab shines as the culinary curator and Filipinos' go-to app for anything and everything food. According to the 2023 Grab Food and Grocery Trends Report, more and more consumers choose Grab for their dining and shopping needs. The GrabFood Saver Delivery option is a delightful twist, offering the joy of significantly lower fees for a slightly longer waiting time. Simultaneously, the Saver Meals P99 category opens a treasure trove of gastronomic delights starting at a mere Php 99. It's a celebration of good food, great prices, and the convenience of on-demand delivery.
Grab partnered with its extensive merchant-partner network to provide affordable and satisfying meals via Saver Meals P99 – an official category on the GrabFood homepage.
Boosting Value-for-Money with Subscription Plans
Subscription plans are an effective way of enjoying a bang-for-buck experience on platforms like Grab. The 2023 Grab Food and Grocery Trends Report showed that subscribers to the super app's very own GrabUnlimited ordered 2.4x more per month versus non-subscribers – a showcase of the value GrabUnlimited brings to its subscribers. The leading super app recently enhanced GrabUnlimited, featuring exclusive discounts for GrabFood, GrabMart, and GrabCar. This industry-first subscription plan goes beyond on-demand delivery, providing the ultimate super app experience. GrabUnlimited is now more accessible with multi-month plans. The annual plan, priced at Php 240, reduces the subscription cost to a budget-friendly Php 20 per month, delivering on its bang-for-buck promise.
Regarding transportation services, Grab has introduced Grab RideSaver, a subscription package that effectively slashes 10% off the total fare for 60 rides for two months. Grab users can enjoy this Grab Ride Saver for just Php 99.
Maintaining a Robust Marketplace
Vera Cruz shares that Grab is aggressive in its efforts to maintain the robustness of the Grab platform to ensure that every stakeholder gets to maximize every peso spent and earned on the platform. "Concurrent to broadening the accessibility of our services, the affordability strategy of Grab is also to make sure that our driver- and merchant-partners get to serve more consumers, which effectively boosts their earnings potential on our platform. This affordability strategy complements other initiatives that enhance the efficiency and productivity of our partner communities, ultimately resulting in stronger income streams and sustainable growth."
In essence, Grab's latest initiatives are more than just new cost-saving features; they represent a lifestyle transformation for every Filipino. They're about enjoying life's pleasures – a smooth ride, a delicious meal, a well-planned grocery haul – without worrying about breaking the bank.
Welcome to the new era of intelligent, affordable living with Grab!
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