As part of Ayala Malls' Christmas theme this year, "Unwrap the Present: A Season of Giving," they are unveiling a heartwarming Christmas campaign titled "Exchange Gift" with a message that "Times Change, Christmas remains with Ayala Malls." Crafted with the acclaimed creative agency Gigil, it promises to be a beacon of cheer while bringing nostalgia. Gigil, a back-to-back winner for market effectiveness in the APAC Effies and for creativity in Cannes, Campaign Brief Asia No. 1 Agency in the Philippines, and Campaign Brief Asia No. 1 Independent Agency in Asia spearheads this campaign that promises to be a sentimental masterpiece, weaving tales of love and tradition that echo through time.
Picture this: the familiar halls of Ayala Malls are adorned with twinkling lights and festive decor, a backdrop for creating lasting memories with loved ones. The heart of this year's campaign lies in the touching story of a mother and her son, echoing the universal theme of family love and nurturing relationships. Drawing inspiration from the poignant narrative of Robert Munsch's "Love You Forever," the campaign captures the enduring love shared between family members as they navigate life's changing seasons.
The unveiling of this heartwarming campaign is scheduled this week, coinciding with the holiday rush. But the joy doesn't stop there – Ayala Malls introduces the Extra Exchange Gift Activation, a unique initiative embracing the spirit of giving. Dive into the community exchange gift activity by purchasing and receiving a thoughtful gift from an Ayala Malls merchant. In the true spirit of gifting it forward, participants can pledge an amount to Ayala Foundation charities dedicated to children. These booths will be present in six Ayala Malls nationwide, including Trinoma, Alabang Town Center, OneAyala, Marquee, Ayala Center Cebu, and Abreeza.
And here's the extra sparkle – participants can win specially curated gifts by key influencers and Ayala Malls merchants in an exciting raffle. It's the perfect blend of generosity, joy, and the thrill of surprises that make this holiday season truly memorable.
Ayala Malls, the ultimate destination for meaningful gatherings, beckons families and friends to celebrate the holiday season in a place where warmth and joy abound. Don't miss the chance to be part of this magical experience – head to www.ayalamalls.com for more information or follow @AyalaMalls360 on Facebook and @iloveayalamalls on Instagram for updates and announcements.
This Christmas, Ayala Malls invites you to embrace the timeless traditions, create cherished memories, and bask in the true spirit of the season – because at Ayala Malls, Christmas isn't just a date; it's a heartwarming celebration of love and togetherness.
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