17 reasons why Merrill Lynch is uncommonly qualified to be your Investment Information Center
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17 reasons why Merrill Lynch is uncommonly qualified to be your Investment Information Center
The principal secret of success in investing today is information. That’s why Merrill Lynch spends more than $5 million a year to collect, analyze, and distribute it. Scan these 17 reasons why people invest through Merrill Lynch—the sum of which, we believe, makes us superbly qualified to be your Investment Information Center. Then send for our free 40-page booklet with all the reasons why more people use Merrill Lynch than any other broker in the world.
1 Merrill Lynch has the biggest Research Department of any brokerage firm.
A staff of 300, including specialists and analysts covering all major industries. You can get our factual reports and buy/sell suggestions on every stock on the N.Y.S.E plus thousands of others. Free.
2 Merrill Lynch has 310,00 miles of private wire.
It enables us to speed investment information to you from many parts of the world. And to handle orders quickly. (Our monthly phone bill can run to $1 million!)
3 Merrill Lynch operates its own newswire.
It pumps out 60,000 words of investment information bulletins a day—news of dividends and new products, market action, latest Research findings. You can walk into any Merrill Lynch office and watch the news unfold, practically as it happens.
4 Merrill Lynch is he only broker able to give “instant” reports on as many as 3,700 stocks.
Your Merrill Lynch account executive has an amazing electronic network at his disposal. Called QRQ, it enables him to get you our up-to-date, 100-word Research appraisals on stocks merely by pressing a few keys. Speed varies with the load on the circuits. Fastest time: 9 seconds.
5 Merril Lynch analyzes investment portfolios—without charge or obligation.
Simply send Research a list of your holdings and a brief statement of your financial circumstances and investment objectives.
6 Merrill Lynch makes no service charges.
All information is offered free. If you like, Merrill Lynch will hold your securities in its vault, insuring them against fire and theft—free. We’ll also clip your coupons, collect your dividends, and issue a monthly statement showing exactly how your account stands—free.
7 Merrill Lynch charges the lowest commissions allowed by any exchange.
Example, the minimum commission permitted by the N.Y.S.E on the purchase or sale of 100 shares of stocks worth $1,000 is $17. Merrill Lynch commission: $17.
8 Merrill Lynch’s total assets are more than $1.9 billion.
As a matter of policy, the firm’s capital position has always exceeded requirements of the New York Stock Exchange. Merrill Lynch’s present net capital—over $198 million—exceeds that of any other broker.
9 Merrill Lynch has more “men on the floor” than any other broker.
Merrill Lynch has fifteen men to cover the nearly football-field-size floor of the New York Stock Exchange. They are strategically placed at nine floor booths so that no one man has to walk more than about 25 steps to execute orders. Merrill Lynch is also able to channel orders from any of its 170 offices electronically to its floorbrokers’ booth nearest the spot where your stock is traded.
These assets—sophisticated electronics, plus more floor booths and more floorbrokers than any other brokerage firm—help Merrill Lynch handle orders on almost any active stock with remarkable speed. Record Merrill Lynch time for filling an order from the West Coast: 14 seconds.
10 Merrill Lynch takes part, on average, in one out of every six trades on the Big Board
--a far greater volume of business than any other broker. Since every Merrill Lynch floorbroker handles orders in only about 80 stocks, he has a good feel for the market in those stocks. Also, when he concludes a trade, there’s little chance anyone can guess whether he is representing one of a million private investors—or a billion—dollar corporation.
11 Merrill Lynch can often save investors money on over-the-counter transactions.
When Merrill Lynch acts as your agent in buying or selling over-the-counter securities, we always check at leat three other brokers to try to get you the best price. And we never charge more than the equivalent of a minimum N.Y.S.E commission.
Merrill Lynch also “makes a market” in some 300 over-the-counter stocks—more than any other brokerage firm dealing with the public. You can get instant quotes on these securities—at “inside” dealer prices. And, usually, your Merrill Lynch man can execute your order for up to 100 shares immediately. Again, you pay only the equivalent of a minimum N.Y.S.E. commission.
Thanks to our network of electronic quote machines, our account executives are able, in general, to handle you business on these 300 stocks faster than the representatives of any other firm. If you are buying a stock on the upswing, this speed can save you money, too.
12 Merrill Lynch operates openly “in a goldfish bowl” for all to see.
For example, although not required by law, Merrill Lynch publishes and distributes its own annual report—the first brokerage house in history to do so. If Merrill Lynch or its officers have an interest in the securities of any company, this fact is disclosed in all published research reports on the company.
13 Merrill Lynch puts teeth in its policy: “The customer’s interest must come first.”
Whenever the firm makes a public offering of stock, no officer or employee is permitted to buy for himself until all customer orders have been filled. When the Researcher Department issues a new report on a stock, no officer or employee may buy or sell the stock for his own account for a period of 48 hours. Merrill Lynch discourages all trading in risky “penny stocks”—and refuses to open accounts for the purpose of buying or selling them.
14 Merrill Lynch account executives are not paid a straight commission on sales.
Merrill Lynch pays its account executives a salary, plus adjusted compensation twice a year. The amount of additional compensation each man receives depends not only on the value of business he generates, but also on his success in giving as much personal attention and service as each customer needs. Seventy-five percent of the account executives who started with the firm are still with it.
15 All new Merrill Lynch account men must pass a rigorous 7-month training program.
Out of every 100 men who have applied for the course in the past decade, an average of 90 have been rejected. Some of the tougher subjects studied: Money Markets, Commodity Trading Procedures, Securities Analysis. Graduates of the program must pass a New York Stock Exchange test to qualify as account executives. As a group, Merrill Lynch trainess consistently rank among the highest scorers of all men taking the test.
16 Merrill Lynch has 170 offices, is a member of every major exchange.
On these stock and commodity exchanges, and in the over-the-counter market. Merrill Lynch executes more orders for its customers than any other broker or dealer. The firm is also a principal factor in the buying and selling of U.S Government securities and municipal bonds.
1 Merrill Lynch has the biggest Research Department of any brokerage firm.
A staff of 300, including specialists and analysts covering all major industries. You can get our factual reports and buy/sell suggestions on every stock on the N.Y.S.E plus thousands of others. Free.
2 Merrill Lynch has 310,00 miles of private wire.
It enables us to speed investment information to you from many parts of the world. And to handle orders quickly. (Our monthly phone bill can run to $1 million!)
3 Merrill Lynch operates its own newswire.
It pumps out 60,000 words of investment information bulletins a day—news of dividends and new products, market action, latest Research findings. You can walk into any Merrill Lynch office and watch the news unfold, practically as it happens.
4 Merrill Lynch is he only broker able to give “instant” reports on as many as 3,700 stocks.
Your Merrill Lynch account executive has an amazing electronic network at his disposal. Called QRQ, it enables him to get you our up-to-date, 100-word Research appraisals on stocks merely by pressing a few keys. Speed varies with the load on the circuits. Fastest time: 9 seconds.
5 Merril Lynch analyzes investment portfolios—without charge or obligation.
Simply send Research a list of your holdings and a brief statement of your financial circumstances and investment objectives.
6 Merrill Lynch makes no service charges.
All information is offered free. If you like, Merrill Lynch will hold your securities in its vault, insuring them against fire and theft—free. We’ll also clip your coupons, collect your dividends, and issue a monthly statement showing exactly how your account stands—free.
7 Merrill Lynch charges the lowest commissions allowed by any exchange.
Example, the minimum commission permitted by the N.Y.S.E on the purchase or sale of 100 shares of stocks worth $1,000 is $17. Merrill Lynch commission: $17.
8 Merrill Lynch’s total assets are more than $1.9 billion.
As a matter of policy, the firm’s capital position has always exceeded requirements of the New York Stock Exchange. Merrill Lynch’s present net capital—over $198 million—exceeds that of any other broker.
9 Merrill Lynch has more “men on the floor” than any other broker.
Merrill Lynch has fifteen men to cover the nearly football-field-size floor of the New York Stock Exchange. They are strategically placed at nine floor booths so that no one man has to walk more than about 25 steps to execute orders. Merrill Lynch is also able to channel orders from any of its 170 offices electronically to its floorbrokers’ booth nearest the spot where your stock is traded.
These assets—sophisticated electronics, plus more floor booths and more floorbrokers than any other brokerage firm—help Merrill Lynch handle orders on almost any active stock with remarkable speed. Record Merrill Lynch time for filling an order from the West Coast: 14 seconds.
10 Merrill Lynch takes part, on average, in one out of every six trades on the Big Board
--a far greater volume of business than any other broker. Since every Merrill Lynch floorbroker handles orders in only about 80 stocks, he has a good feel for the market in those stocks. Also, when he concludes a trade, there’s little chance anyone can guess whether he is representing one of a million private investors—or a billion—dollar corporation.
11 Merrill Lynch can often save investors money on over-the-counter transactions.
When Merrill Lynch acts as your agent in buying or selling over-the-counter securities, we always check at leat three other brokers to try to get you the best price. And we never charge more than the equivalent of a minimum N.Y.S.E commission.
Merrill Lynch also “makes a market” in some 300 over-the-counter stocks—more than any other brokerage firm dealing with the public. You can get instant quotes on these securities—at “inside” dealer prices. And, usually, your Merrill Lynch man can execute your order for up to 100 shares immediately. Again, you pay only the equivalent of a minimum N.Y.S.E. commission.
Thanks to our network of electronic quote machines, our account executives are able, in general, to handle you business on these 300 stocks faster than the representatives of any other firm. If you are buying a stock on the upswing, this speed can save you money, too.
12 Merrill Lynch operates openly “in a goldfish bowl” for all to see.
For example, although not required by law, Merrill Lynch publishes and distributes its own annual report—the first brokerage house in history to do so. If Merrill Lynch or its officers have an interest in the securities of any company, this fact is disclosed in all published research reports on the company.
13 Merrill Lynch puts teeth in its policy: “The customer’s interest must come first.”
Whenever the firm makes a public offering of stock, no officer or employee is permitted to buy for himself until all customer orders have been filled. When the Researcher Department issues a new report on a stock, no officer or employee may buy or sell the stock for his own account for a period of 48 hours. Merrill Lynch discourages all trading in risky “penny stocks”—and refuses to open accounts for the purpose of buying or selling them.
14 Merrill Lynch account executives are not paid a straight commission on sales.
Merrill Lynch pays its account executives a salary, plus adjusted compensation twice a year. The amount of additional compensation each man receives depends not only on the value of business he generates, but also on his success in giving as much personal attention and service as each customer needs. Seventy-five percent of the account executives who started with the firm are still with it.
15 All new Merrill Lynch account men must pass a rigorous 7-month training program.
Out of every 100 men who have applied for the course in the past decade, an average of 90 have been rejected. Some of the tougher subjects studied: Money Markets, Commodity Trading Procedures, Securities Analysis. Graduates of the program must pass a New York Stock Exchange test to qualify as account executives. As a group, Merrill Lynch trainess consistently rank among the highest scorers of all men taking the test.
16 Merrill Lynch has 170 offices, is a member of every major exchange.
On these stock and commodity exchanges, and in the over-the-counter market. Merrill Lynch executes more orders for its customers than any other broker or dealer. The firm is also a principal factor in the buying and selling of U.S Government securities and municipal bonds.
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