'Pilipinas Tara Na!' tourism campaign rolled out

[cobraKing]

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MANILA, Philippines - The "Pilipinas, Tara Na!" domestic travel campaign has been rolled out by the Department of Tourism (DOT).
The campaign, is being undertaken with help from Smart Communications, Inc.
The program aims to encourage Filipinos to travel to within the country.
The DOT and Smart agreed to jointly produce print and TV advertisements and billboards.
The TV ads, which are currently running nationwide, focus on culture, history, ecotourism, nature, and adventure.
The DOT also joined hands with the Philippine Tour Operators Association (PHILTOA) and Philippine Travel Agencies Association (PTAA) for programs to support the campaign.
To finance a remake of the "Biyahe Tayo" music video, Smart will also co-fund the multimedia promotions campaign and produce and distribute sim cards depicting various tourist destinations.
"Domestic tourism redistrisbutes income to the countryside where there is higher incidence of poverty which is why it is at the top of our agenda, and thus this campaign," DOT Secretary Alberto Lim said.
"According to a survey conducted by the National Statistics Office, 23 million Filipinos travelled within the country in 2009, 7.8 million of whom travelled for leisure or vacation. These iniatives will help stimulate further growth of the domestic base," he added.
The DOT has also endorsed Johnson & Johnson Philippines' domestic tourism advocacy campaign "Basta Pinas," launched last March.
The campaign involves public relations and new media efforts towards getting the public to explore the Philippines with fresh perspective.

[peewee_toot]

wala na tong pilipinas ky ganda? if so, sayanga sa kwarta nga gi gamit ato para lang sa soft opening oi. hahaiz. there goes our tax...

[elvandesantos]

asa nman ang pilipinas kay ganda? tara na! is boring para nko. ill stick to wow

[GOSPELofROCH]

palpak man gihapon, WOW is still the best, whats the reason to change it?

nagsugdan ug palpak nag suno2d ang palpak...hhays Aquino Admin never learned

[Buzz Killington]

ok ra ni kay for domestic tourism man nga campaign, makasabot ra ang locals sa "tara na"... pero katong "pilipinas kay ganda" nga foreigners ang target, pagka toytoy nalang gyud ato.... nahimo nalang tawn kataw-anan ang aquino administration ato...

[noy.juan]

palpak man gihapon, WOW is still the best, whats the reason to change it?

nagsugdan ug palpak nag suno2d ang palpak...hhays Aquino Admin never learned

i also like WOW, MABUHAY is also good... both of this had been used previously.... i just dont understand why they need to change the slogan...

if its not broken dont fix it...

[nijazared]

WOW is the best eye catching banner....tara na sounds more of a domestic banner for the Filipinos to go to a local place...

[moz_k2]

i also like WOW, MABUHAY is also good... both of this had been used previously.... i just dont understand why they need to change the slogan...

if its not broken dont fix it...

obviously they are the one who's broken
kanindot ra atong WOW Philippines
"Pilipinas Tara Na" murag dili man more on exploring the philippines.
Murag mang layas paminawon para sa ako.

[PaYaSo]

Tara na sa sineskwela tuklasin natin ang syensya...la la la la

if they want to change it, at least they could done it better.hahay

[peewee_toot]

pila na sd kaha ka million ilang na gasto ani... eng eng eng...

basin mo ana nya nga soft opening na sd ni. lusot jud!