It's been bad for the past few decades or so. However, people have been going to bookstores and reading again. Thanks to young adult books such as Harry Potter, A Series of Unfotunate Events and other speculative fiction titles and yes, even adults have been going back to reading with local authors such as Bob Ong and the author of Twisted (whose name escapes me at this moment.
In the local scene, filipino authors such as Dean Alfar and the LitCritters have been actively seducing people into reading and even writing by talking to different schools and literary organizations. In Cebu, Bathalad has been promoting the local language through poetry.
To say that filipinos are not fond of reading books is a false statement. Why do you think second hand bookstores proliferate and even prosper in Cebu? Why do you think that trade bookstores such as Cagnaan have been expanding through the years? Why do you think National Bookstore has been around for so long?
It is quite pretentious to say that watching Apprentice will actually make you wiser over soap opera. Whether we admit it or not, both Apprentice and Bakekang are on your tube to keep you stuck on the tube. They're there to entertain, on different levels. But still, did you actually think that The Apprentice producers actually had education in mind?
Your foreigner friend has either not studied his market well or have been talking to the wrong people.



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