bro, tigbasahan kag Naruto? ingon pa didto (somewhere in Chapter 29, page 11 ata) "the most painful thing in this world is having a feeling that you are unwanted."
it's very impossible to reject a person without hurting his feelings.. have u ever experienced being rejected? then u would surely understand my point.
for me, the better thing u shud do is to be honest with him. tell it straight to his face.. if he'll get hurt, let time heal it. depende ra pud na unsaon nimo pag sulti sa iya.. you should be gentle enough and make him understand.. that wud be less painful ksa imo sya paasahon.
question lang, lalaki ka? unya lalaki pud xa? mmmmm