How to promote or advertise a new company?

[andch81]

its a clothing line company.. direct selling like avon and all direct selling company out there. thanks.. suggestions would be a big help..thanks

[rambutan]

clothing business..
pwede mo mag pa fashion show sa SM or ayala activity center. contact their admins for fees and details.
TV guestings local shows, daghan au mka kita sa inyu!
print ads. sunday edition.
posters. pananghid lang sa mga tindahan.
trade shows.

xaro di musikat! hehehe goodluck!

[pnoize]

it's still early in the morning and my mind is still try to be awake. but here's a few ideas:

First sell the products and the business model as a lifestyle. Images and ad copies will play a crucial role in this ad campaign as they should portray a hip and trendy lifestyle (of course, depending on your target market). To execute this campaign, you can either do the following:

1. hold a fashion show. you can hold it at a public area like the north wing of SM or the activity center of ayala or make it a cocktail / fashion show and hold it at a trendy place like formo.

- at the fashion show, you MUST invite press people and maybe some cebu fashion bloggers to create the buzz about your company and your products. of course give aways and PR kits should be ready.

- the aim here is to create effective noise and maximum exposure. After the show, the press releases and blogs will create a lasting buzz for at least a week, even more.

2. Press Releases are free in all newspapers. If you have a member that has achieved good sales, make sure that you send a press release. A new distributor, send a press release. You hear a member's life changed because of the business, send a press release talking about the member.

3. While brochures and flyers may still be in use today, how many of them actually end up in the trash can? Give brochures ONLY to those who inquire as this people tend to keep it a little longer than those that are handed out in malls and other public places. I remember working for a mall-based company and when we were asked to give out flyers, we'd give 2 or 3 at a time just so we finish the job early.

- this a more cost-effective way of sending out brochures. you have a better brochure to sales ratio doing this rather than blindly handing them out in malls, parking areas, etc.

4. Instead of sponsoring a basketball league, why not sponsor a concert of a well-known artist instead? most organizer do ex-deals and you can work this to your advantage. of course, you have to choose which concert to sponsor. Your company's image and your target market might not go with a rock concert but rather more of a bossa nova concert. Concerts definitely have a greater impact and lets you reach that target market rather than a basketball game.


.... more later.

[dyscem]

it's still early in the morning and my mind is still try to be awake. but here's a few ideas:

First sell the products and the business model as a lifestyle. Images and ad copies will play a crucial role in this ad campaign as they should portray a hip and trendy lifestyle (of course, depending on your target market). To execute this campaign, you can either do the following:

1. hold a fashion show. you can hold it at a public area like the north wing of SM or the activity center of ayala or make it a cocktail / fashion show and hold it at a trendy place like formo.

- at the fashion show, you MUST invite press people and maybe some cebu fashion bloggers to create the buzz about your company and your products. of course give aways and PR kits should be ready.

- the aim here is to create effective noise and maximum exposure. After the show, the press releases and blogs will create a lasting buzz for at least a week, even more.

2. Press Releases are free in all newspapers. If you have a member that has achieved good sales, make sure that you send a press release. A new distributor, send a press release. You hear a member's life changed because of the business, send a press release talking about the member.

3. While brochures and flyers may still be in use today, how many of them actually end up in the trash can? Give brochures ONLY to those who inquire as this people tend to keep it a little longer than those that are handed out in malls and other public places. I remember working for a mall-based company and when we were asked to give out flyers, we'd give 2 or 3 at a time just so we finish the job early.

- this a more cost-effective way of sending out brochures. you have a better brochure to sales ratio doing this rather than blindly handing them out in malls, parking areas, etc.

4. Instead of sponsoring a basketball league, why not sponsor a concert of a well-known artist instead? most organizer do ex-deals and you can work this to your advantage. of course, you have to choose which concert to sponsor. Your company's image and your target market might not go with a rock concert but rather more of a bossa nova concert. Concerts definitely have a greater impact and lets you reach that target market rather than a basketball game.


.... more later.

i definately agree with the last part hehehe since i am a singer and we played Bossa Nova. Because Bossa Nova Music you can catch many powerfull people there or mga tao nga naa gyd sapi kay kong anha ka sa rock concert mostly deli nila ma bantayan ang nag sponsor sa event kay lingaw lang ang gi anha ana nila not like sa Classy and Elegant nga music kay maka take a look pa ang mga tao sa nag sponsor sa concert.....

[Mik2x]

May i know your inputs on how to promote and advertise a small business with a small budget for marketing activities?

the business is a chocolate specialty store....

[Mik2x]

UP UP UP! for this Thread!

[COOLFY ENTERPRISES]

Hmm. A lot of considerations have to be made for us to give ways to advertise a clothing company. We have to know your target market, the branding or image you want to project, your marketing budget, and many more.

Because it's a new company you're promoting, your main goal would be to introduce the products to the market and to create brand awareness among your market.

You can always make use of the Internet on top of other forms of media. Again this depends if your market frequently uses the Internet to search for products online. Right now, multiply stores are very famous especially in selling clothing products. You can also advertise the company in online communities.

Good luck!