I tried browsing through other handcrafted jewelries online before and one thing I noticed doing, clicking on the images especially the really nice eye catching products right away, I hate reading, I only read when I'm really really struck or interested with the product. What I meant about reading is you placed a long introductory paragraph on top of your products. Introductions aren't really that important. Highlight the products, make the images a little bit bigger. Don't start with a paragraph. If a viewer is interested he/she will click on the product right away. So the intro paragraph could be placed below the images. You might want to highlight "retail" and "wholesale".
I'm really not a webdesigner (I do search engine optimizations though). I have a question, ngano naa man online form before ko makapalit sa inyo products? In my point of view, it's too much a waste of time and I would rather find another website who sells pearls too. What you should achieve is to make it not only safe but also convenient for your buyers.
And also you might consider optimizing your website coz you actually have 0/10 page rank in google, that is, you're targeting international buyers, it would help if your website appears on google or yahoo searches.