-Lithium Batteries are most stressed at low and high charges. Ideally, go no lower than 30%, and no higher than 90% except if you need to do a full cycle to reset the gauges.
-Keeping it topped off by always having it plugged in like a desktop is a sure fireway to kill it quick. If you rarely move it, unplug it anyways and let it discharge a bit, then re-plug it before it gets too low.
-constantly doing near 100% discharges is another surefire way to kill it fast, unfortunately this habit has lived on from when it was actually good, when most consumer gadget batteries were Nickel based.
-Heat will increase its stress exponentially if its hot when discharging/charging, keep 'er cool.
-For long term storage, discharge to 40% and keep in a cool dry place.