While you're proposition is valid and needed now more than ever, it's a questions of culture and application now. Even if we teach them to ALL public and private college/university students, will they actually apply them in real life? I agree that we need this gyud. Pero our culture has become quite....how shall you say....commercialized. And it doesn't help that we are constantly bombarded with Ads to BUY BUy BUY. From television, to radio, to the Internet. It's a three-pronged attack on the side of commercialism.