Activision today announced that Modern Warfare 2 has already sold 4.7 million copies in the US and UK, bringing in a cool $310 million within the first 24 hours. The monumental game is also expected to to reach an excess of $1 billion in sales in just a few months according to Lazard Capital Markets analyst Colin Sebastian! These launch numbers make the game the biggest launch event in entertainment history, previously held by Rockstar's Grand Theft Auto IV.
To help rack up the sales figures, over 10,000 retailers began selling Modern Warfare 2 at midnight on Tuesday November 10.
In a statement given to Industry Gamers by Mike Griffith, CEO of Activision Publishing, explains, "The Call of Duty franchise has become a cultural phenomenon showing the power of video games as an entertainment medium." He adds, "The shattering of these entertainment records is a testament to the compelling, cinematic and uniquely engaging experience that the Call of Duty brand delivers. Modern Warfare 2 has taken interactive experience to unprecedented heights setting a new standard for entertainment."
Source - Modern Warfare 2 Breaks Launch Sales Records - Xbox