Defending his new role as head of Malacañang’s clearing house for government information drive, Presidential Spokesman Ignacio Bunye said that Executive Order 511 was issued to stop government entities from putting out unnecessary advertisements.
“Allegations that EO 511 shall be a tool for media censorship are far-fetched and irresponsible. It is not meant to be the basis for the government to block any and all advertising in unfriendly print and broadcast media outfits,” Bunye said.
Malacañang was caught off-guard by an advertisement in the lampoon issue of The Daily Tribune on March 8 where the banner story portrayed the President as a starlet dressed in skimpy clothes.
Executive Secretary Eduardo Ermita promised to talk to the Housing and Urban Development Coordinating Council, the advertiser. Government-owned Landbank also placed an advertisement in the lampoon issue of the paper accused by the administration of writing seditious articles.
Bunye, however, said there is “nothing sinister” in streamlining the agencies tasked with information dissemination to avoid duplication of duties and prevent the misuse of government funds for communication projects and advertisements. “The EO is quite straightforward, and simply redefines the functions of the Presidential Communications Group (PCG) which will guide, integrate and supervise the public information activities, including advertisements, of all departments, bureaus, offices and agencies in the executive branch.”
Bunye admitted, though, that Malacañang has felt the need for government agencies to make their communications efforts more accountable and responsible. “One of the objectives of EO 511 is to save the government money by eliminating unnecessary advertising expenses.”
The PCG headed by Bunye has two other members, namely Philippine Information Agency director general Conrado Limcaoco and Secretary for Government Mass Media Cerge Remonde.
The President signed EO 511 on March 11, three days after the two government advertisements appeared on the lampoon issue of Tribune.