
Originally Posted by
ncmknight
We can't deny the fact that mass media is the fastest, most efficient tool to promote a product.
Word of mouth will naturally follow when people have tried a product and become advocates of its goodness.
Be it honest or not, mass media is still leaps and bounds beyond PURE word of mouth advertising.
Besides, word of mouth advertising is more risky because people tend to exaggerate the effects of a product, especially when they are the ones selling it.
This is something that's been keeping MLM from the mainstream market. One will even think they are ashamed of their own product and will not advertise it for fear that people will find a similar, same quality product, albeit, at a lesser cost and availability anywhere.