Hell...The way most see it, other than religious definition, is that they don't really know...
From time to time i hear opposing religions on debate with a lot of back and forth with little common ground on the topic "HELL"...One side would then blurt out, "What if you turn out to be wrong? Is it going to hurt you to believe? At least if you believe you will be safe."
What a playsafe...It's like "hedging your bet" on the Klitchkos against Pacquiao...The inferred suggestion is that a person can hold onto their non-believing ways while, concurrently, believing just enough to guard against "Hell" or they should believe in a half-ass way.
Don't you think God would see through this wanton subterfuge? Don't you think He could not easily identify those who were "hedging their bets"?
I think God actually would go easier on the strict non-believers than He would on the fake believers because at least the former were being true to themselves.
What to do knowing beforehand that you are going to "Hell" really depends on your belief and definition of hell...