Marketing Excellence, Shoppers Choice Awards etc. (Bogus or Not)?

[vipvip68]

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@ Starr : So you're saying that these award companies are legit because they have been operating for 3 years? We don't exactly have the world's most efficient and honest government so these companies can get away with it.. Pilipinas pa.. Face reality. Ka daghan ra dihag other businesses who have been operating longer than that yet wala gi gukod sa government.

If you want to prove that they are legitimate and legal, show survey results or evidence of surveys being conducted. The basis for issuing these awards should be votes from consumers or companies. Just because it involves big companies does not make it legit in any way.

As I've said above, paying 6-7k for the award s good ad money (cheap and effective). But the bottom line is, was this award EARNED or PAID For?

[vipvip68]

Our company also received these awards... for 2 years straight.. at first we were okay with it since 5k/6k isn't that much to pay for the award you're getting. This is really legitimate... not bogus. I've been to the awarding ceremonies and big companies also go there... gillamac's, norkis, etc...

@starr

Werent you curious how they selected your company? Did u ask to see if they conducted surveys on the award? Again, companies get suckered in because of the thought of bragging rights. (Increase Sales, Make their company more humot)

Let's say you paid 6k for the award, the trophy costs say 1k pesos, the reception/ dinner mga 1,500.. so thats a total of 2,500 .. subtract that from what u paid and you get what? 3,500 pesos! That's what the company earns from each awardee! Pila man ka awardees tanan? Imagine the money that's being made. Not a bad business.. maybe we should start our own award company and award each other nalang.

Peace!

[st@rr]

@vipvip: If you have been to one of their awarding ceremonies, you would see that this is a legitimate organization. People like Mayor Tomas Osmena, Vice Governor Sanchez (of Lacto), other big politicians and elite businessmen attend the ceremonies and give out the awards themselves.

I understand your doubts on this... I was doubtful at the beginning myself. I didn't have the time to demand for survey results back then... we just attended the awarding ceremonies and we saw how big it was and how grand it was. My doubts subsided immediately after seeing the people behind this.

As for the 6k fee, if you count every cent you spend, of course you will come up with the figures you've given above. But most companies do not do that when it comes to advertising. As what I've said, it's just like paying a 1/4 page in the newspaper. You think people calculate how much those newspapers spend on the printing and everything? Complain on the fee they ask? True, this company is making money... but everybody deserves to right? Just as long as they don't take advantage. IT PAYS TO ADVERTISE. What's important is the returns and the help they can give to a company's advertising and marketing. And I can guarantee you, it can really help your company's standing in the market.

I'm not saying though these companies paid up these awarding organizations to get the awards because we surely did not. Most companies just feel proud and honored to be recognized... being picked among all the competitors... so paying that fee isn't too much for them... it's just and additional advertising expense. Hope you get my point.

Anyway, if you want some paperworks... proof of legality and legitimacy and survery results, only the company can give them out to you. If you do scout some facts and proof, please do let us know. We are interested to hear more about them also.

Happy holidays!

[muzikfreakah]

Yup and people who are giving the awards and giving recognitions during the ceremonies are very respectable people, message from the president, mayors, congressmans and elite businessmen.

The ceremonies are held at waterfront, which im sure entails some cost, food, some entertainment etc.. usually there close to about a 100 and more people attending.

There was one afternoon I caught some people below my office doing head counts with counters and sheets and they said they were doing a survey, for what I dont know and didnt bother to ask na.

At first I was skeptic about it and thought the same way you did and called a lot of people to check the legaility of this, everyone said ok rana sila because they been doing so for years na and many very big companies accept their rewards. I even went the extent on asking our loyal cusomers and so far they think we deserve it, I dont mean to say that as something to brag about, but it is something to be proud about and I beleive our company has lived up its expectations form the service we provide. But if one would decline such award, it mite mean that one doesnt beleive in himself, our sales also justify our award so there would really be no reason not to accept it. 5-7k Is just like advertising on a newspaper nga 1/4 page, in this case you get an award and your increase the status of prestige of your company. Well worth it for me.

So far the award has helped my company, st@rrs company and a lot of my friends company, ang that I give them gratitude for.

@vipvip68: I understand your concerns, do let us know if you find out more about them and of any of you prove they are bogus, we will back you up As for us, as of the moment, we basically dont have time to investigate the matter and the benefits the award has given us is well worth the amount we shelled out and we think its justified because the food was good, the place was elegant, the peformace well- so so , and the awarding ceremony was grand

[O.C.]

Yeh, there are 100+ companies being awarded in a night imagine the amount that they get. It might be that big companies are not thinking of suing these award-giving bodies and is congenial to this arrangement for publicity sake. IMO, these award-giving bodies creatively set the awards and made a good buck out of it. A genius move I might add. Although, they are way out of line, giving an award for 12K? Â* Although, on the other side of the picture, they have helped big companies gain a good deal - name, status, popularity, wider range of consumers. It isn't really a bad idea but if they continue to engage on shrewdness then companies will eventually stop paying them for it. Â*

[vipvip68]

@Starr and Ryan

Having respectable people present at these awarding ceremonies doesn't prove that the method for picking the winners was legitimate. Anyone with connections can invite the governor or mayor to a grand opening or any occasion (weddings, inaugurations etc).

Also, the ceremony being a grand event in no way proves its legitimacy. Perhaps the glamour of it all blinds the awardeesfrom the truth
(point is, if you are an awardee, you have no reason to complain cause you've won the award) so this kind of practice goes on.

No matter how helpful this award is, if there's no survey, no real criteria for judging then the awardees themselves are part of the scam misleading consumers and being unfair to other companies who may or may not have won the award but were not chosen.

Its all good if you're at the receiving end of the award but what if your competitor had won the award and is using this as a marketing edge? If you found out that the whole awards scheme was not legitimate, how would you react?

Again, most businesses will prefer to keep quiet (especially those who have something to gain from the award). I just want to know the truth because I have not seen or heard from anyone about how the awardees were chosen.

I admire the idea of recognizing companies who have done well in their own fields. But I abhore the idea of a company taking advantage of these companies and deluding the public by selling paid medals, and silencing businesses by hosting lavish award ceremonies and inviting people of high stature. Now these companies are getting greedy and are demanding more.

If there is to be an award, it should be from DTI or from Cebu Chamber of Commerce, not some Company
Besides, these events should be sponsored by non profit organizations or companies who intend to use the proceeds for a cause.
The very fact that they are charing more this year around should trigger businesses to ask themselves the legitimacy of the whole award system. From 6k - 12k ? Come on!

[st@rr]

Having respectable people present at these awarding ceremonies doesn't prove that the method for picking the winners was legitimate. Anyone with connections can invite the governor or mayor to a grand opening or any occasion (weddings, inaugurations etc).

True on the latter statement. But let me ask you vip, do you think these kind of people would risk their reputation just to give out an award given by a dishonest and deceitful company? Even Pres. Gloria Arroyo gave her message. Kindly check the link below.

http://www.philmarketingawards.com/messagesGMA.html

Anyway, we have given you all the reasons why we believe that this company is legitimate. If these reasons are not good enough for you, then find proof of what you're saying... that there's no real survey and no real criteria for judging. And when you find one, let us know and we'll surely be with you on this.

[ant0n!]

mahadlok man pud ta ani oi..but this is very interesting..and I learned a lot on this topic..

kinsa paman na bikitma ani?or na awardan?

post ur comments..

[st@rr]

Nobody's a victim here. No facts or proofs have been presented about these organizations being illegitimate. All are just personal opinions.

It's also unfair to conclude that companies involved prefer to "keep quiet" because they gain from the award. Most companies just don't doubt the organization's legality and legitimacy... maybe they are satisfied of the proofs presented.

Get some facts before you accuse somebody.

Just because they increase their fee doesn't make one illegitimate. Again, as what I've said above, get some proof and if these companies are proven untrue/dishonest, we'll be with you on this vip.

The only people who can answer you are those behind these award-giving organizations.

[vipvip68]

At this point, this discussion is going nowhere unless we hear what others have to say about it. Just a thought though, with a 100+ companies being included in the awards, it would be helpful to the discussion if anyone has or knows anyone who has answered actual surveys or have seen data gathering activities done by these award companies.

I personally know owners of companies who have kept quiet because of the mileage they can get with the awards. That and the fax from these award companies are what caused me to post on this issue.

I can try asking these award giving organizations but I would rather hear what the public has to say.

Honestly guys, speculation aside, has anyone in the last 3 years received or know anybody who has received these surveys?