No, not everything is about price for everyone. some people settle for the higher price and better performing product.
If you want to consider price & performance, then Intels stock cooler ALWAYS wins, because it is free and nothing can beat the value.
Incase you didnt read the review or notice the charts like ive said earlier, the extreme was beaten by the ultra in their results that is something VERY hard to believe.
But I do believe xigma CAN beat the aged old Ultra ( w/c what you were referring to ) but it cant compete with the Ultra Extreme ( w/c is what im referring to )
If we move to non retail source for a review you will see a different picture, if you wish to base your purchase decision on a single non source then by my guest.
Heres a review from a forum user from Extreme Systems, and his review is spot on!
http://www.xtremesystems.org/forums/...76&postcount=1
[img width=500 height=250]http://www.ocpulse.com/hsf_showdown/load_avg_chart.png[/img]
A 3c difference maybe small to some, but if they did show an overclocked Q6600 B3 at 3.6~3.8Ghz i wont be surprised if the difference increases 10~15c