Of the four major sports leagues of North America, the NBA is, by light years, the most popular in Asia. While American media has often attributed this growth to the emergence of Yao Ming in the early 2000s, that’s simply an uneducated, misinformed guess (which I’ve gone out of way to bring up here in an interview with Voice of America and here in a feature in TurboJet magazine). I say this with no exaggeration, but in my six years of being around Asia, I’ve seen a Yao Ming jersey once — and that was in the form of a tribute on the day Yao announced his retirement (I’ve seen a Kobe jersey, oh, 4,000 times). In Hong Kong, I can say with 99.9% certainty that ballers here look up to the Kobes, the LeBrons, the Jordans, and that if you ask them to list players from whom they’ve drew inspiration, Yao probably wouldn’t even crack the top 15. Even in China, Kobe notoriously received a louder ovation — the loudest, actually — than Yao during the opening ceremony of the Beijing Olympics.
Yao’s influence on the NBA’s business opportunities in China is undeniable, but as far as influencing “Asian males to love basketball?”
Please.