First of all, I am not a DC fan. But I thought the DC Rebrand, w/c just recently went live, is so gnarly (in all graphic design sense). I want to know your thoughts about this, DC Comics fans.

Article here:

Very few brands have touched as many generations around the world as DC Comics. In light of the rapid technological advancements and myriad ways to consume content, the company's goal was to ensure that the DC Comics brand was perceived as multimedia and not solely as a print publication. - Landor Associates

The new identity represents more than well-known characters and stories of the DC Entertainment brand. The dynamic visual graphic reveals a world of boundless storytelling--a world where the iconic, the optimistic and the heroic exist. - Landor Associates